Impact of Automobile Essay

There are things and objects in our life that could not be given up when they become part of our life. Throughout the history, there have been many objects and things like that. At the prehistoric ages, that had been their hunting tool. At the medieval age, especially for men that was his horse or his domestic animal. At the modern age, those have been their automobiles. Since for now, automobiles are so important and impactful for us and our daily life in many aspects. These are cultural, economic, and environmental. Firstly, as a cultural impact, automobiles came with new concepts and thoughts in our life. Especially, when the first automobile was introduced, it was working with steams like locomotives. It is not much more than bicycle at a first glance. Also, it had many problems and continued to have a problem after its invention. Then, automobiles with gas were introduced. With gas cars, many things changed. From day by day, they became more popular. Furthermore, with Henry Ford’s assembly line, they were cheaper at that time when they compared with their ancestors. That affected the history of automobiles. The love affair between people and automobiles has begun like as it happened between men and their horse at the history. The new horse was our automobiles. After Henry Ford’s contribution, in 50’s, American’s hit the road. There were new concepts like â€Å"American muscle† and automobiles have been the inevitable part of â€Å"American dream†. After now, people have started to go to job, shopping, in short travelling to anywhere, with their cars. Indeed, with automobile history, we could see the impact over our culture and change in our lives is apparent. Moreover, economic effect is inevitable too. First of all, Carrying objects with the automobiles come with problem how much we can carry. The solution was big automobiles called trucks and buses. That changed the mass transit, individual transit and trucks transportation resulting with economic issues. Now, people can go to their works using their cars and mass transit. That could change the city life. Discarding the traffic problem, it was a miracle for men or women both to work in a city and to live in rural area. But now, millions of people live like that in most of all of countries. Also, new industry called transportation industry was born. Adding that, there are now huge amount of earnings from mass transit, taxes, ticket collection. By using this money, government could spend on other issues in a country. As a conclusion, automobiles have another impact over economic events. Finally, environmental impact is another big aspect of the subject. At first, no matter how automobiles are miracle for our lives, environmental pollution increase is the problematic part of them. Think about several millions of people are smoking in the area of sized city. That could be harmful for us as well as environment. Now think that, these smoking people are now automobiles. That is destructive for the nature, come up with diseases for living beings. Even in some areas, the number of cars is equal to the number of people. So, from now on non-polluting cars are popular and will be much more popular in the near future. For example, hybrid cars can be seen on streets as a price of middle class cars. These cars are the friend of nature, and some of them have zero carbon emission. There are also some alternatives such as cars with hydrogen fuel. Since combustible with carbon results with carbon dioxide, hydrogen cars give water to the nature. This is another miracle for the car history. As human beings try to find solutions to every problem, we will try to find forthcoming problems of automobiles as we have done in the past. In conclusion, cars have several impacts on our lives. They have changed our lifestyle, living habits, city lives. They have also great effect on transportation and mass transit. Finally, they changed the way we think to our nature and environment. Indeed, we could not live without automobiles. They will change their technology and appearance but the way that we use in our lives may not change. And from generation to generation, we will have new habits and things as it was happened in the past. The invention of the automobile was without doubt one of the most groundbraking advancements in human technology. Today we can not imagine a world without it anymore. A large portion of our everyday life is dominated by cars – they are important not only while we are actually driving. The noise they produce, the streets built for them or the possibilities they offer are always a part of our perception. Doubtlessly cars have an enormous economic value. Without the automobile and derivations like trucks, the productivity of a modern economy would seriously be affected. The biggest part of transportation of goods is still conducted by trucks. But the automobile does not only contribute to modern economies as a means of transportation. It also has profound effects on the availability and distribution of working places. Having a car largely increases a family’s mobility and flexibility. Because of the possibility to commute the advantages of life on the countryside can still be enjoyed while being occupied in an urban region. This is also a part of the change in lifestyle made by the spreading of the automobile. Children can now be raised in a non-urban environment even if their parents work in the city center. Cars may also contribute to a strenghtening of family ties especially if the members live in distant regions. It may be much more agreeable to cover such distances by car than by other means of transportation. Last but not least cars can be considered an addition to personal freedom. They facilitate travelling, make it possible to eperience larger parts of a country and thus increase a person’s horizon. On the other hand, cars are linked to a variety of problems. The most important of which are environmental ones. Cars are one of the biggest contributor to all kinds of pollution. A large proportion of the total amount of carbon dioxide produced by humans originates from the use of cars. Thus they contribute to the depletion of the ozon layer as well as to global warming. They also add to the pollution of densly inhabitated regions by producing noise and as the main factor in the widespread phenomena called ‘smog’. The increased mobility also contributed to a development which is widely known as urban sprawl, which is the extensive development of suburbs and vice versa the declension of city centers. Furthermore taking into account the yearly number of deaths in traffic it is obvious that cars also produce a lot of problems which have to be tackled in order to fully enjoy this invention. Through continuous improvement and the ingenious application of new technology, the automobile reconfirmed and updated its status as a triumph of engineering throughout the 20th century. I was fortunate to witness and participate in one of the most significant stages of this ongoing transformation. When I joined the industry in 1949, automobiles were still literally just mechanical objects. By the time I retired 40 years later they had become complex electronic devices on wheels. The first semiconductor computer chip went onboard in the mid-1970s. Before long, microprocessors were improving just about every aspect of the vehicle—emissions, fuel economy, safety, security, engine and transmission performance, ride and handling, even seat positioning. Electronics also transformed cars and trucks into mobile entertainment and communication centers. During my years in the industry, there were other profound changes that challenged the engineering community. Government regulations in the 1960s mandated cleaner, safer, more fuel-efficient vehicles in a rapid time frame. In the 1970s increasing global competition brought a surge of high-quality, low-cost competitive products from overseas into the United States. American manufacturers were painfully reminded of the fundamental importance of quality and took on the challenge of making our vehicles world class once again. We had to relearn some of the lessons of manufacturing excellence, such as the critical need for standardized, precision-made parts, that we had taught the world at the beginning of the century. Shortly after I became president of Ford Motor Company I saw a television program—If Japan Can, Why Can’t We? —that described Toyota’s success in improving quality and gave W. Edwards Deming major credit for Toyota’s success. I met with Ed Deming and liked his ideas for improving quality and his emphasis on the importance of people. Peter Drucker also was involved in the Japanese resurgence and emphasized people. For me personally these two men were a major help in forming the ways we worked together to improve product quality. We began engaging people at all levels and in all functions in what became known as the employee involvement movement in the 1980s. Encouraging everyone to participate and channeling individual and team efforts toward well-defined common goals produced remarkable results. As measured by owner-reported â€Å"things gone wrong,† vehicle quality improved more than 60 percent from 1980 to 1987 models. Breakthrough products such as the radically aerodynamic 1986 Ford Taurus helped convince consumers that American manufacturers could not only decrease defects but also increase design and engineering attributes that maximized product appeal. Today the automobile remains the most voracious consumer of new technology of any product in the marketplace. And promising new technological developments, such as the use of fuel cells as a power source, will undoubtedly keep the automobile on the leading edge of technology in the 21st century. But whatever shape the technology takes and wherever it leads us, we would do well to remember the lesson we learned in the 1980s to honor and encourage the people behind new ideas. The History of the Automobile Starting in the late 1700’s, European engineers began tinkering with motor powered vehicles. Steam, combustion, and electrical motors had all been attempted by the mid 1800’s. By the 1900’s, it was uncertain which type of engine would power the automobile. At first, the electric car was the most popular, but at the time a battery did not exist that would allow a car to move with much speed or over a long distance. Even though some of the earlier speed records were set by electric cars, they did not stay in production past the first decade of the 20th century. The steam-driven automobile lasted into 1920’s. However, the price on steam powered engines, either to build or maintain was incomparable to the gas powered engines. Not only was the price a problem, but the risk of a boiler explosion also kept the steam engine from becoming popular. The combustion engine continually beat out the competition, and the early American automobile pioneers like Ransom E. Olds and Henry Ford built reliable combustion engines, rejecting the ideas of steam or electrical power from the start. Automotive production on a commercial scale started in France in 1890. Commercial production in the United States began at the beginning of the 1900’s and was equal to that of Europe’s. In those days, the European industry consisted of small independent firms that would turn out a few cars by means of precise engineering and handicraft methods. The American automobile plants were assembly line operations, which meant using parts made by independent suppliers and putting them together at the plant. In the early 1900’s, the United States had about 2,000 firms producing one or more cars. By 1920 the number of firms had decreased to about 100 and by 1929 to 44. In 1976 the Motor Vehicle Manufacturers Association had only 11 members. The same situation occurred in Europe and Japan. The first automobile produced for the masses in the US was the three-horsepower, curved-dash Oldsmobile; 425 of them were sold in 1901 and 5,000 in 1904–this model is still prized by collectors. The firm prospered, and it was noted by others, and, from 1904 to 1908, 241 automobile-manufacturing firms went into business in the United States. One of these was the Ford Motor Company which was organized in June 1903, and sold its first car on the following July 23. The company produced 1,700 cars during its first full year of business. Henry Ford produced the Model T to be an economical car for the average American. By 1920 Ford sold over a million cars. At the beginning of the century the automobile entered the transportation market as a toy for the rich. However, it became increasingly popular among the general population because it gave travelers the freedom to travel when they wanted to and where they wanted. As a result, in North America and Europe the automobile became cheaper and more accessible to the middle class. This was facilitated by Henry Ford who did two important things. First he priced his car to be as affordable as possible and second, he paid his workers enough to be able to purchase the cars they were manufacturing. This helped push wages and auto sales upward. The convenience of the automobile freed people from the need to live near rail lines or stations; they could choose locations almost anywhere in an urban area, as long as roads were available to connect them to other places. Many states in the US established motor fuel taxes that were used only to build and maintain highways helping the auto highway system become self-supporting. Popularity of the automobile has consistently moved with the state of the economy, growing during the boom period after World War I and dropping abruptly during the Great Depression, when unemployment was high. World War II saw a large increase in mass transit because employment was high and automobiles were scarce. The rapid growth of car owners after World War II, particularly in the United States and Western Europe demonstrated the population’s favor towards automobiles. During the war, automobile motors, fuel, and tires were in short supply. There was an unsatisfied demand when the war ended and plenty of production capacity as factories turned off the war machine. Many people had saved money because there was little to buy, beyond necessities, in the war years. Workers relied heavily on mass transportation during the war and longed for the freedom and flexibility of the automobile. A historian has said that Henry Ford freed common people from the limitations of their geography. The automobile created mobility on a scale never known before, and the total effect on living habits and social customs is endless. In the days of horse-drawn transportation, the practical limit of wagon travel was 10 to 15 miles, so that meant any community or individual farm more than 15 miles from a city, a railroad, or a navigable waterway was isolated from the mainstream of economic and social life. Motor vehicles and paved roads have narrowed the gap between rural and urban life. Farmers can ship easily and economically by truck and can drive to town when it is convenient. In addition, such institutions as regional schools and hospitals are now accessible by bus and car. Yet, the effect on city life has been, if anything, more prominent than the effect on the farms. The automobile has radically changed city life by accelerating the outward expansion of population into the suburbs. The suburban trend is emphasized by the fact that highway transportation encourages business and industry to move outward to sites where land is cheaper, where access by car and truck is easier than in crowded cities, and where space is available for their one or two story structures. Better roads were constructed, which further increased travel throughout the nation. As with other automobile-related phenomena, the trend is most noticeable in the United States but is rapidly appearing elsewhere in the world. Before the automobile, people both lived in the city and worked in the city, or lived in the country and worked on a farm. Because of the automobile, the growth of suburbs has allowed people to live on the outskirts of the city and be able to work in the city by commuting. New jobs due to the impact of the automobile such as fast food, city/highway construction, state patrol/police, convenience stores, gas stations, auto repair shops, auto shops, etc. allow more employment for the world’s growing population.

Marketing Analysis

As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee. Marketing Analysis The company that is going to be analyzed in the report is Nestle with its brand Nescafe. Thus, the industry is consumer goods, the product instant coffee. The two core areas chosen for the analysis are market segmentation and targeting and promotion. Market segmentation and targeting. In the major part coffee is usually preferred by both male and female at the age of   20 to 45 approximately. Children are usually not allowed to drink much coffee, since caffeine is believed to provoke special hyper reaction. Older people, in turn, are trying to avoid coffee because at this age they are taking special care for their health. Thus, the typical segmentation in the sector can be represented in the following way: Demographic characteristics: men and women from 20 to 45; single/married/married with children; elderly people who prefer decaffeinated coffee. Economic: low, middle and premium segments; Consumption habits: regular buyers, random buyers; those who prefer to drink coffee at coffee bars/ those who prefer to drink coffee at home / those who prefer take-outs; those who prefer to drink coffee alone/ in a company; Psychographical characteristics: people who lead active style of life/passive style of life; people who prefer status/price/taste/convenience; businessmen/students/working people. (Cateora, 1990, p.116) Thus, it is obvious that market segmentation is follows four major criteria in order to distinguish certain groups and clusters. Nestle’s segmentation is quite thorough what helps the company to understand the needs of each separate group and satisfy those needs in the best possible way. Moreover, thorough segmentation allows the company to focus on specific segments, or simply saying to distinguish target segments. Thus, Nestle’s â€Å"Nescafe† target segments are: 1. Married and married with children people who prefer to drink coffee alone at home and buy instant coffee on a regular basis. It is caused by the fact that those people are oftentimes busy and they do not have time to brew their coffee. Moreover, those who have children usually face the problem that if they leave the coffee in the coffee machine, their children might tempt to drink it. Moreover, oftentimes there is too much coffee left in the coffee machine, which means the unnecessary waste. Yet, if you leave, it is going to be not fresh. Englishmen, however, prefer only fresh coffee. 2. Students who simply do not have coffee machines and prefer instantaneous coffee, which they can easily make at any given time. Generally, the main target segment of Nescafe are people with high or more than average income. Moreover, it is important to notice that Nestle targets younger audience. That is why , it is very important for the company with such a strong brand as Nescafe to distinguish the core values for this type of customers. Such values are individuality, independence, pleasure, self-confidence. Thus, the brand is positioned as the one, which has extraordinary taste that you want to enjoy every day. Promotion. Segmentation and targeting are preliminary stages that allow the company to understand what tools of promotion will be the most effective for the given brand. In our case, Nestle uses various tools of promotion. Large-scale advertising. Nescafe is advertised using a wide range of different media – TV, radio, printed media and Internet. Corporate site and brand site are believed to be an excellent tool of promotion, as it can host a good deal of detailed information about the brand. In fact, Nescafe has its own web-site separate from the site of the producer Nestle. Nescafe site was created in order to give its target audience ampful information about the product and the brand in particular. Moreover, the company believes TV commercial as an excellent method to keep brand awareness and brand recognition about the brand on the highest level. The key message that is being delivered is that Nescafe is a wonderful taste that needs to be enjoyed and enjoyed. Global commercial portraying woman in a peculiar garment trying to become unnoticed by her husband to be able to enjoy Nescafe alone is the best proof of that. Thus, we can see that brand managers of Nescafe are emphasizing physical qualities of the product, specifically its taste. Publicity. Publicity is achieved by creating different kinds of informational grounds. It can be sponsorship of certain events that are covered by different types of media. It can be informational articles discussing the problem of coffee-drinking. It can also be different special events that are also covered in media.   For instance, in 2004 in England there was a contest the winners of which could experience a luxury balloon flight and stay in the country hotel house. The event was transmitted via TV. This was a great informational ground and thus the cause of publicity. The main message that is delivered via publicity is that Nescafe is a reliable trustworthy and responsible brand. Thus, drinking Nescafe one can be sure of its exceptional quality. In other words, publicity is aimed to ensure good reputation of Nescafe and ultimately to form a strong brand loyalty of customers. Sales promotion. Especially popular are different contests and point of sale promotion, where the company used sampling to enhance brand awareness, to increase the level of initial ties and stimulate people to experience the taste of Nescafe. For instance, a lot of corporate Nescafe mugs are constantly given with the purchase of certain brand products. Moreover, special place is given to merchandising, as the company recognizes the importance of the fact that the product should be very appealing while being on the shelf, especially it concerns the instant coffee in bags, which is usually purchased at the very last minute. So, it is important that it is situated closer to the cash register In such a way, brand promotion that used by the company is based on the variety of tools. Moreover, it is important to keep in mind that those tools should be congruent with the target segments. Target segments, in turn, might be distinguished only as the result of thorough market segmentation using as many criteria, as possible.   Nestle makes emphasis on advertising, different PR activities (sponsorship, special events, publicity), and sales promotion. References Applbaum K. â€Å"The Marketing Era† Routledge, New York, 2004 Brown S. â€Å"Imagining Marketing: Art, aesthetics and the avant-garde† Routledge, London, 2000 Cateora P. †International Marketing†, 7th ed. Irwin, Homewood, IL, 1990 Laforet S. (1999)  «Managing Brand Portfolios: Why Leaders Do What They Do† In Journal of Advertising Research, vol.39, p.23 Parsons A. (1996) â€Å"Nestle; The visions of local managers† In The McKinsey Quarterly, no.2, pp.21-22 Nescafe official web site. www.nescafe.com Nestle’s official web site. www.nestle.com Marketing Analysis As part of a multinational marketing policy, in this cases for Enshrines, the term local marketing means specific marketing actions and appropriate at the scale and geographical particularities of each potential market. Whether international or local marketing they are based on the same concepts. But, at an international level, the marketing approach is more difficult and we have to consider more important points. At an international level, we must learn more about culture and differences between each cultures to avoid cross-cultural risk for example.We can summarized that the international arresting differs from domestic marketing in that we have to take care about more facts like socio-cultural particularities or figures. Then, international marketing is more difficult to understand than marketing at a local level. To fix more at the expectations of customers, companies can do a global marketing strategy which is a marketing concepts of a global strategy with local adaptations. In this cases, Enshrines do a global marketing. Marketing concepts & approaches A marketing strategy firm is a step of reflection and study with the goal of being as close to matching demand and supply.This approach is in the heart of the strategy of the firm. The goal for the company is to focus on increasing revenues, market share and customers by constantly differentiation, adjustment of supply solvent and increasing economies of scale. This process takes place in three steps : the segmentation, targeting and positioning which is corresponding to the three phases S. T. P (Segmenting, Targeting, Positioning) of the Framework of Dawn Jacobin. Ð’Â « up Ð’Â » Here, the Ð’Â « UP present correspond at the conceptions approaches of the Enshrines to its market. Price : For the France market, Enshrines have large range of price.Count 1 79 to 1800? for a machine. For the pod, they cost approximately 0,35? per pod which is less than a coffee in a traditional coffee shop but more ex pensive than a coffee in filter. The do differentiation by premium but often, they put promotion offers on machine, in Christmas time for example. Product : They have a large range of product. Each range count 3 – 6 machine per range, all design, refine and modern. Enshrines apply a luxury policy for each product. For the pod, Enshrines do a color code, to facilitate for the client to recognize their favorite coffee.Also Nestle sell Ð’Â « must-have Ð’Â », all print Enshrines Ð’Â » like cups, sugars, gift boxes†¦ Promotion : For their communication policy they inspirited by luxury brand. Enshrines do also a large communication and a restricted distribution which reduce the price sensibility of customers. Enshrines are innovative also because they create event and they were first at launch with mobile marketing Enshrines have a strong advertising policy. They spend MM? per year and MM? just for France which represent 20% of their turnover.In 2006 they launch th e Ð’Â « saga Clooney Ð’Â » with the famous slogan Ð’Â « What Else Ð’Â ». With this strategy of personalization, they improve their brand's image, conquer synod impious of coffee excellence. In internet : MM link about Enshrines in Google, KICK visit on the official website and nearly MM faceable fans. Place : Enshrines select precisely their resellers. They sell in Enshrines shop, on the internet. Moreover, in France Enshrines have choose larges specialized store like Fauna or Ballooner, large Ð’Â « premium Ð’Â » store like Galleria Lafayette, Culinary.They also do mail order selling with La Reroute or Less 3 cuisses. Segmentations, Targeting & Positioning Segmenting a market is a marketing technique that involves subdividing a market according to various criteria. The next step is to create a representation of a group of consumers sharing some common criteria that can be geographical, psychological, ethnic, cue Trial, demographic The goal is to then define a product so to make it attractive to a consumer group. Subgroups must be defined and identified to be measurable, homogeneous, substantial, relevant and attainable.Targeting is to choose the segment or segments of a population (see segmentation) likely to buy a product. This phase allows for an assessment of he relative attractiveness of each segment for the product or service. Ultimately, this allows the company to choose what(s) segment(s) can be targeted based on its products, and depending on the expected profitability. At first,the positioning it is to identify the specificity of a company, a brand, a product or service that allow differentiation with the competition.In a second step, the positioning is to define the nature and specific features that you want to provide the product, brand or company to differentiate themselves in the market. The positioning differentiation allows a product to be perceived s one by a group of consumers (see segmentation). For Enshrines, they app ly the same segmentations, targeting and positioning ATA local level and at an international level. They are working on the coffee market especially in the coffee in pods. Then, they are concentrated on the segment of coffee in capsule specifically in a premium segment.This is a niche positioning. For this, Enshrines target their customer about : socio-economic criteria, about their income, specifically on middle to upper class (SSP+). And Enshrines target also by cryptographic criteria, people who are attract by new technologies. Often this kind of customers are concerned about quality and design seduction. About the age, Enshrines focus on the segment 30 to 50 years old. At the beginning they start on BIB market but it was a fail then they repositioning on a BBC market.Customer acquisition Thanks to their particular knowledge on marketing, they try to make the coffee, which is at the beginning, a current product a luxury product. For this, they convince the potential customer to i nvest in a Newspaper's machine to be an active member of Ð’Â « club Enshrines Enshrines want also to offer at customer's an professional express at home without the big tradition anal ND expansive machine. Thanks to their innovation, Enshrines can propose a real express at a small price. They attract their customer to with a large and famous promotion on media like TV advert or sponsoring.Customer retention Indeed, the brand managed to create a combined product offering, which involves the initial and only purchase of equipment , followed by its regular purchase refills for it to continue to operate. Strategy & future trends About the strategy, Enshrines is a very good example of a strong understanding of the market and future trends. In spite of many competitors Taoism, Senses, etc) They are leader of pods coffee market, in machine innovation and customer's fidelity. Thanks to the steady increase of the segment in portion's coffee market, they can apply a differentiation and an innovation policy.To difference themselves about competitors they made for example Ð’Â « grand crush which are an exception anal coffee, they created ingenious machine with sweet design and developed an unique client service. Moreover, they work on an exclusive distribution (in closed circuit). The distribution of sales are made 50% on internet, 25% by phone and 25% in shops. They have their own network for the distribution implying that reduce of cost, fast of launch but it restraint the market and demanded heavy investments.But to avoid problems, Enshrines have signed a co-branding contract (Usurps/Magic) which involve a selective distribution in France for example. For their BIB, they created NBC (Enshrines Business Coffee Solutions) to help and customize at best Bib's services. P Estes Politic : Enshrines wish to fight against all pollution's form and they try to develop CEO-responsibility in customer's behavior. Economic : Coffee sell are decreasing but segment valor of th is market still increase (+3,6 n 2009) Increase of market valor in pod segment Enshrines have a lot of competitors like Taoism or Sense. The price of raw materials still increasing.They have also a strong Ð’Â « concurrence Ð’Â » of substitute in hot drink like the thee or milk which, for example, is a strong danger in Asian country because they prefer thee as coffee. Increase also of price consumption which involve lower coffee consumption because of the increasing of coffee price. Social : Coffee is the most consume drink with a high social valor symbol of social integrity. For several years, we can see an emergence of the monadic market, tit the implantation's of many Struck for example. Mode of consumption are also changing : people take more and more care about gustatory pleasure.Nowadays time of meal is reduce and more and more people are force to adopt a fast lifestyle. A tendency for individualism which is link the 1 pod systems of Enshrines. The traffic coffee is the leader in the market and its also the customer's preference. There is also a growing awareness of the customers for production methods and processes. Technological . Enshrines make constant innovation (at pods level or machine level) which is strong advantage between the competitors. Nowadays, Internet service providers are still increasing and an increase of the access internet involve the increase Of the segment Of online shopping.Ecologic : Customers are more and more sensible about sustainable development and about protection of the environment. We can see also an exponential wave of consumption of organic products and ethically produced product. Legal : Nowadays more and more patent are submitted. The patent which protected the pods fell in the public domain in 201 2 which open the market at the competition. In France for example, rules about laity of coffee consume are voted like in October 2001, the French minister for a decree about sells of coffee, the packaging and the co mposition of the coffee.

Anglo-Saxon Ideologies And Customary Practices By Pagans

Anglo-Saxon Ideologies And Customary Practices By Pagans The poem Beowulf was written between the 8th and 10th centuries, a time of great transition. Anglo-Saxons still dominated England, and Christianity had only come to the region one hundred or so years before. Although the new religion spread quickly, Anglo-Saxon (or Norse) paganism and its influence in the English peoples lives did not subside quickly. Although Beowulf often speaks of God, the story of Cain and Abel, and the Great Flood, there are major pagan motifs and social interactions that underly the poem and keep it rooted in old Anglo-Saxon ideas. The poem synthesizes Christian and pagan beliefs, and a close reading shows that there are many more pagan elements than immediately obvious. More than Christianity, paganism is the social basis for the society Beowulf addresses. Some elements of Christianity are obvious in this poem. Grendel is said to have descended from Cain, Adam and Eve’s fratricidal son in the Book of Genesis (Heaney, 9), and the poem makes frequent references to thanking God for bestowing victory upon Beowulf. However, as Beowulf scholar Benjamin Slade points out in his talk comparing the Christian and pagan elements of the story, the poet never names Christ explicitly. After his defeat of Grendel, Beowulf calls for the â€Å"Almighty Father be thanked† (Heaney, 63). Yet as Slade points out, giving thanks to God and making references to divine blessings and judgment after death are not at all exclusive to Christian theology. Beowulf contains very little talk of Christs teaching of salvation and forgiveness, and there is almost an exclusively â€Å"Old Testament† feel to the poem’s Christian elements. An interesting point where Christianity and paganism cross in the story is the mention of a â€Å"great flood† depicted on the hilt of a sword (Heaney, 117). Indeed, there is talk of a great flood in Genesis, but Slade correctly observes that the flood described in the poem â€Å"makes no reference to Noah, or an ark, or the effect of the flood on anyone except the giants.† A flood killing many giants, however, is not exclusive to Christianity, but is also mentioned in the pagan story of Ymir in which the giants blood floods the world and kills all the other giants. Thus, it seems that the author blended two traditions into one poetic element in a very ambiguous way. One of the major pagan elements that is common across the story is the idea of Fate. Fate was an integral part of Anglo-Saxon and Norse theology, and the Anglo-Saxon society from which Beowulf sprang (and the Norse societies to which the poem speaks) still placed a great deal of trust in it. Fate is what leads King Hygelac to his death in battle (Heaney, 85) and is what leads to Grendel’s death – not simply the will of God. Just as much talk as there is of Gods grace and will, there is talk of destiny and divine inevitability. Even in his final moments, Beowulf speaks of his death and his past glories as being part of his fate. As the poems hero says before fighting Grendel: â€Å"Fate goes as ever Fate must† (Heaney, 31). Another pagan social ideal central to the poem is the concept of the feud or duel. In Anglo-Saxon and Norse society, the holmgang – the traditional duel for settling disputes of honor – was considered very important to maintain the balance of social harmony (Day). For Hrothgar, the King of the Danes, the need to slay Grendel is not just from a need to protect his kingdom, but to avenge the destruction of his hall at Heorot and the death of his thanes (retainers) at the hands of Grendel (Heaney, 9-11). Even the demonic mother of Grendel seems bound by this code, when she seeks revenge for the death of her son at the hands of Beowulf and his cohorts (Heaney, 89). The Christian ideal of loving ones enemies and â€Å"turning the other cheek† seems clearly absent for the heroes in Beowulf, who seem to be bound by the need to maintain the balance of honor by feuding between various sections of society (Day). The poems hero sums up clearly the Nordic idea of the importa nce of the feud, in saying â€Å"It is always better to avenge dear ones than to indulge in mourning† (Heaney, 97). The most critical remnant of Anglo-Saxon pagan social relations within Beowulf is the aforementioned concept of honor. In slaying Grendel, it is just as important that Beowulf gained a great deal of honor for himself and the Geatish people as it was for him to defend the Danes from Grendel and the monster’s mother. King Hrothgar speaks clearly of family honor, an dits importance to society, within his family and Beowulfs family after Grendels death (Heaney 83-85). Even at the end of his life, Beowulf is not concerned about salvation or accession into Heaven, but instead is more concerned with having fulfilled an honorable life that is worthy of posthumous prestige (Heaney 189, 213). His death is an explicitly pagan one, with a traditional cremation on a funeral pyre bedecked with gold and treasures, rather than the simple Christian burial rites of the time (which were more concerned with the glories and riches awaiting the dead in Heaven, not their earthly possessions). Although the poet that put Beowulf to paper was almost certainly a Christian, the society that he inhabited was not completely Christianized itself, and the content and social interactions within the poem make this quite clear. While there is much talk of God, Cain and Abel, and divine rewards, there is never a specific mention of these things being exclusively Christian elements of the story. For Beowulf, honor and prestige are far more important than enacting Gods will or achieving salvation after death, even at the end of his life. Thus, one cannot say that Beowulf is a Christian poem, but a tale that grew out of a society in transition from pagan to Christian. WORKS CITED: Slade, Benjamin. â€Å"à ¾rym gefrunon, helle gemundon: Indogermanic shruti and Christian smriti in the Epistemology of Beowulf.† paper given [in absentia] at 38th International Congress on Medieval Studies. Kalamazoo (Michigan), 2003. Heaney, Seamus. Beowulf: A New Verse Translation. New York: W.W. Norton, 2001. Day, David. â€Å"Hwanan sio faeho aras: Defining the Feud in Beowulf†. Philological Quarterly, Winter 1999, 78:77-95.

Is capital punishment still a relevant form of punishment in today's Essay

Is capital punishment still a relevant form of punishment in today's society - Essay Example By contrast, the abolitionists see the impact of executions as a statement of pervasive importance about the relationship between the government and the individual. (James, 33-40) Abolitionists in the United States view capital punishment as a fundamental political issue; proponents usually assert that the question is neither fundamental nor political. As far as the question of relevance of capital punishment still as a form of punishment in today's society is concerned, it is simply refutable. Though there are many people who support capital punishment, yet they are few and they have not strong justifications to present in its favor. On the other hand, the civilized world has a firm stand and argumentative rebuttal of capital punishment in the contemporary era. While this is just one way in which the disputants talk past each other in the capital punishment debate, this particular disagreement helps to explain other aspects of the capital punishment dispute. ... National government and constitutional values have little direct influence on most punishment decisions. If the availability of death as a criminal punishment were a garden-variety choice of punishment option, state and local power over them would be consistent with an important American tradition. If, on the other hand, one regards capital punishment as a fundamental moral and political question, the national government and constitutional values are the appropriate vehicles for decisions. (Jan, 110-12) The Flaws in Implementation of Capital Punishment The proper way of characterizing the capital punishment may be an important question but it is not a difficult one. Our history, the recent history of other developed nations, and even the importance that the proponents of the penalty attach to it are powerful evidence that the capital punishment is an issue of transcendent importance, one that is principally moral and political. (Zimring, 78-82) There are certain reservations from some corners of public discussions as regards to the unreliable evidences that caused capital punishment but consequently proved false. It is hard to believe how prosecutors can admit evidence from unreliable sources. In some cases witnesses have later recanted or disavowed their testimonies claiming that they had only made their statements under pressure or coercion from prosecution and law enforcement. These false testimonies proved to be the condemning evidence in many cases. Lastly, most of the people charged in capital cases cannot afford defense attorneys. The appointed defense counsels in several cases have exhibited incompetence. Some of them did not even look for or missed important evidence that proved the innocence of their clients.

Governments Intervention In Markets For Food Essay

Governments Intervention In Markets For Food - Essay Example One of the major reasons why governments should continue to intervene in the healthcare market is that it can be beneficial economically to provide such services at a reduced rate. Providing good, low-price healthcare means that this service is available to the majority of the population (Gold et al, 1996). This will have the result of providing more healthy workers who will be able to continue to contribute to the economy for years (or decades) longer than their unhealthy counterparts (Briggs et al, 2011). A useful way of looking at the ability of people to contribute to the economy is to use the Disability Adjusted Life Year (DALY), which gives a measure of the total number of years lost to ill-health or early death (Briggs et al, 2011). In the United States, it is suggested that 12,844 years are lost per 100,000 people, whereas in the UK it is only 11, 012. In Sweden, a country in which the government intervenes heavily in healthcare economics, the rate is only 9,564, which has th e potential to benefit the economy greatly (Wang et al, 2011). It should also be noted that many countries in which the government intervenes in healthcare market are considered first world countries. In these countries, the majority of individuals do not have to struggle to buy food as a basic necessity(Zweifelt al, 2009). It is perhaps the very omnipresence of food in these countries and the fact that it is so necessary to life that keeps the prices low and removes the need for a government to intervene so directly in its price and purchasing. Equality is also important here, as the majority of people have roughly equal access to food, but healthcare requires a leveling of the playing field (Donaldson & Gerard, 2005). Additionally, many of the families within these countries who do struggle to pay for food do receive government compensation intended to help make food more available to them; for those that need it, however few, there is market intervention.

Total Quality Management Case Study Example | Topics and Well Written Essays - 250 words

Total Quality Management - Case Study Example on what is expected of them, the restaurant shall be instilling useful information that would help it achieve its objective of offering high quality products and services. The ideas of the partners are not only customer-focused, but also aim to establish complete employee involvement and are also centered on improving processes to ensure high customer satisfaction at all times. Employee review and feedback system would ensure their growth and thus service and process improvement. Q2.The main elements of TQM are customer-focus, total employee participation, process-focus, integrated system, strategic approach, constant employee improvement, and effective communication among others. The business model of the partners is meeting all the different dimensions of quality. For example, in the case study, the partners would ensure that all food production processes are documented to reduce safety issues and quality deviations. Also, the restaurant will conduct regular review of its hourly employees to ensure service improvement. Further, the partners’ business model will include training program for new managers and employees to orient them with the culture of the restaurant and ensure that they live up to what is expected of them. As such, the business model of Rob and Daine covers almost all aspects of

Response paper to peter brooks' reading for the plot, and one of Essay

Response paper to peter brooks' reading for the plot, and one of freud's most famous - Essay Example on the "temporal sequence and progression" (xi) of a narrative through the plot, which spurs the movement in the narrative and makes the readers continue to the next page. Brooks gave importance to the middle of the narrative, which instead of being boring and tedious to read becomes â€Å"a highly charged field of force† (xiv) through the use of hermeneutic and proairetic codes to generate suspense, excitement, and a sense of mystery. He further went on to stress the significance of the use of metaphors and metonymy as figures of speech that can make the narrative more lively and creative. Peter Brooks’ technique of giving importance to the plot and its twists through the manipulation of the hermeneutic and proairetic codes is a good way of making a narrative more exciting. The hermeneutic code’s â€Å"function [it] is to articulate in various ways a question, its response, and the variety of chance events which can either formulate the question or delay its answer; or even, constitute an enigma and lead to its solution† (Allen 86) while the proairetic code refers to â€Å"the other major structuring principle that builds interest or suspense on the part of a reader or viewer† (Felluga). Brooks further states that the plot is â€Å"an overcoding of the proairetic by the hermeneutic, the latter structuring the discrete elements of the former into larger interpretive wholes, working out their play of meaning and significance† (18). In other words, the way certain events and actions remain unexplained exudes a sense of mystery and suspe nse that make the readers want to read more until the plot is resolved at the end. Instead of focusing on the structure of narratives, like Barthes did, Brooks found a way to concentrate on how to make the plot and the middle part of the book exciting. In short, the whole narrative is made more compelling and gripping that will certainly have the readers hooked. Brooks diverted the focal point from the structure of the narrative to

Osteoporosis Essay Example | Topics and Well Written Essays - 750 words

Osteoporosis - Essay Example Osteoporosis is a major concern in US where over 10 million people suffer of this disease while another 18 million are at a risk of developing Osteoporosis. Most of those diagnosed and at risk of Osteoporosis are women especially those past the menopause stage. Moreover, research shows that people from certain ethnic background such as Asian and whites are at greater risk of getting Osteoporosis. This paper focuses on the causes pathophysiology, clinical features, para clinic finding, Treatment, and Prognosis of osteoporosis. Causes or Etiology   The major cause of osteoporosis is imbalance between the bone formation and bone resorption processes. This occurs if the body fails to develop adequate new bones or if too much of the formed boned becomes reabsorbed. For adequate formation of the bones, sufficient amounts of calcium and phosphorous must be taken. Actually, the body reabsorbs some of the calcium from the bones, which is used for other body processes such as invigorating fu nction of organs such as brain heart, and other organs (Lane S3-S5). Therefore lack of enough calcium in the diet result in insufficient bone and bone tissue production. Moreover, the bones produced are weaker, fragile, and brittle and break easily. The inadequate calcium absorption is also attributed to shortage of hormones such as estrogen in women and androgen in men. After menopause, estrogen levels reduce and risk of osteoporosis increase. Other cause of osteoporosis include inadequate intake of calcium, vitamin D, and phosphorous. Moreover, age related body changes, lack of weight-bearing exercises, and overuse of corticosteroids, disuse of muscles, genetic disorders, and problem associated with the thyroid gland increase chances of osteoporosis. Other known cause of osteoporosis include use of some medication that may cause rapid bone resorption or prevent calcium reabsorption (Lane S6-S9; Atik, Uslu and Eksioglu 25-27). Pathophysiology Pathophysiology of osteoporosis entails intrinsic bone fragility and frequent injuries. Injuries result from minor to major falls, falling to the side, poor postural reflexes and reduce soft tissues that are required for bone padding. Bone fragility is attributable to composite geometry, reduction in bone mass density, and change in quality of bone content, reduced collagen cross-links, and severed microarchitecture connections (Bartl and Frisch 144-149). Clinical Features In the initial stages, Osteoporosis may exhibit no symptoms. However, it later causes dull pain in the bones and other body parts, especially along the muscles. Other common symptoms include pain in the lower back as well as pain on the neck. As the disease progresses, the casualty may experience sharp and sudden pains especially when doing activities that strain bones and muscles. Other symptoms include one and muscle tenderness. Moreover, persons with osteoporosis easily get fractures on the neck, wrist, hip, and other bones even from minor falls. Sp inal compression occurs easily resulting in dowager’s hump (Atik, Uslu and Eksioglu 25-27; Bartl and Frisch 153-158). Para Clinic Finding Some of the test and exams for osteoporosis include bone mineral density testing which is often done with DEXA scan used to diagnose bine loss, predict risk of bone fractures, and determine the effectiveness of osteoporosis medication. A spine or hip x-ray is used to detect fractures

HOMEWORK 8 Essay Example | Topics and Well Written Essays - 250 words - 1

HOMEWORK 8 - Essay Example The investor acquires a significant influence when he/she a stock of 20 & 50 percentage of the total stock. The report indicates the investor’s equity in relation to that of the investee on the income statement after carrying out all the necessary adjustments on the investment balance before determining the dividends received. According to Organization for Economic Co-operation and Development, (2011) the equity recorded on the investee’s income is the investors’ share in the report income after carrying out the amortization on the net investment. The report also indicates the losses incurred in the income.The investor also gain the control when the rights offer an opportunity on the current ability that coordinates the relevant activities in the firm. The power of an investor is determined basing on the concepts of relevant activities and the existing rights in the firm. The investor gains the control through the voting rights and the other contractual arrangements in the firm. In general, the investor acquires full control when the existing rights provide current liability that directly affects the investee’s returns. In the assessment process, all the substantive rights are put into consideration. Bartzokas & Mani states that the investor has total control on specific assets of the investee in the firm. The voting rights must not dominate the control of the stock as all the administrative tasks must be put into

Rate of cooling Essay Example for Free

Rate of cooling Essay The problem for this experiment is to investigate the rate of cooling in three different types of cups. They will be used as typical coffee cups for commercial purposes. The cups a polystyrene cup, a paper cup and a plastic cup. Water has a high specific heat capacity. This makes it a very useful material for storing and carrying heat energy. Its heat capacity is 4200 joules per kilogram per i C (4200J/kg i C). Heat tends to flow away from a hotter object to a cooler surroundings. Heat is mainly lost I conduction, convection, radiation and evaporation. For this experiment I will be only using convection, radiation, evaporation because conduction is mainly in solids. Convection Convection mainly occurs in gasses and liquids gases and liquids are very poor conductors so convection is usually dominant process. When convection cant occur, the heat transfer by conduction is very slow. Convection only occurs when the more energetic particles move from hotter region to a cooler region and take their heat energy with them. Convection doesnt happen in solids because there are no particles movement. Radiation Radiation travels through anything transparent. Heat radiation is given out by anything warm or hot. The amount of it that is absorbed or released depends on the colour and texture of the material. Heat radiation is also called infra-red radiation. It consists purely of electromagnetic waves of a certain frequency. All objects continually absorb and release heat radiation. The hotter the object the more heat radiation it release. Dark surfaces absorb more heat radiation than bright surfaces. Silver surfaces reflect nearly all heat radiation falling on them. Evaporation Evaporation is when water vanishes without boiling it to change into gas. This is because some liquid molecules move faster than others and the ones close to the surface may escape and form a gas. Variables These are things that may change during an experiment The independent variable: These are things that I will decide to change e. g. the material of the cup, replacing equipment. The dependent variable: This is the measurement that is effected by the independent variable e. g. the rate of cooling. The control variable: These are the things that I will try to keep the same so I can make sure that its a fair test e. g. volume of water, room temperature, size of the cups etc. Hypothesis I predict that the polystyrene cup would cool down the slowest because it has thick walls and when you go to restaurants and ask for a hot drink they give it in polystyrene cup. I think the paper cup will cool down the quickest because its made out of paper and paper has thin walls and it absorbs water.

Questionnaire Design for Business Research

Questionnaire Design for Business Research INTRODUCTION: Many businesses, economic and social questions are not amenable to a simple YES or No answer. Every business needs some clarification or discussion. Solutions can be presented and every criterion can be either accepted or rejected. To consider the arguments and indeed the facts presented, the completeness of current information and the requirements for new information need to be assessed. Decision maker not only need the DATA but also need to evaluate the quality of the data. One Dictionary definition of data is ‘things known and from which inferences may be deduced. Data refers to information or facts usually collected as the result of experience, observation or experiment, or processes within a computer system, or premises. Data may consist of numbers, words, or images, particularly as measurements or observations of a set of variables. Data are often viewed as a lowest level of abstraction from which information and knowledge are derived. Data in business means numerical values such as size of a business, its profitability, its product range, the features of the workforce and host of other factor. However numbers alone cannot give clear understanding of the business problems therefore it is important to consider the entire factor that affects the business during its existence such as legal, economic, culture and etc. In general business, require a multi disciplinary approach. The completeness of data is always a problem for the decision maker. Collection of data is always vast, but it depends on the decision maker to decide whether the current data is enough or more additional has to be collected. Collection data is a tedious job and costly also. The main issue for the decision maker is that whether the data has some quality information or no. Data that has bias or is misleading can damage any effective decision making process which can further affect the profit in future. Data can be collected by different sources and most people underestimate the number of sources and the amount of data within each of these data: Paper based sourced: It is books, journals, periodicals, abstract, indexes, directories, research reports, conference papers, markets reports, annual reports, internal record, magazines, newspaper. Electronic based sources: CD-ROMs, online database, Internet, videos and broadcast. Pre-collection activity is the most crucial steps in the collection of data. There is always a formal need of checking the data collected so as to ensures that the data collected defined and accurate and the finding in the collection of data are valid and not bias. In this Globalization century it is important to be abreast with the updated information and data so as to have a competitive edge. 1. Company Overview: My research is based on Dominos: Starting in business with his brother James in 1960, Tom Monaghan brought a pizza store named DomiNicks in Ypsilanti, Michigan. A year later, James traded his interest in the store for a Volkswagen. Tom formed another partnership and, during the next three years, continued to open stores in Mt Pleasant, Ann Arbor and Ypsilanti. In 1965 that partnership was dissolved, leaving Tom with one store in Ann Arbor and two in Ypsilanti. When Tom was searching for the name for his new corporation, a driver suggested the name ‘Dominos. The name was adopted and Tom helped create the now familiar red and white three-dot logo. Through hard work and dedicated team, Dominos grew into international leader in the pizza delivery industry, with over 8,000 stores in 50+ markets. December 1998, saw a change in ownership for Dominos pizza when Bain Capital, a Boston based private equity investment firm, purchased Dominos from Mr. Monaghan. The new leadership has brought an even stronger focus to operational quality and growth, as well as renewed commitment to recruiting and developing exceptional people. To forward the goals, David A Brandon was named Chairman and Chief Executive Officer of Dominos Pizza, LLC in March, 1999. Dominos pizza first opened its UK store in 1985 and has over 500 stores now in UK and Ireland. TASK 1: 1. Sources of Data Collection: Nowadays data collection is become very important in this Economic world .When there are many business ,economic, and social question they are not amendable by a simple yes or no, So here to consider the argument and indeed the ‘facts presented, the completeness of current information and the requirement for new information need to be assessed. According to Jon Curwin and Roger Slater, Third edition 1991, stated that one dictionary definition of data is ‘things known and from which inferences may be induced Appraisal and market studies use two types of data- Primary data and Secondary Data. All the data collected should be current, relevant, accurate and conceptually correct. Primary data and Secondary data are defined in The Dictionary of Real Estate Appraisal as follow: Information that a researcher gathers first hand is primary data. Information from secondary sources i.e. not directly complied by the analyst may include published and unpublished work based on research that relies on primary sources of any material other than primary sources used to be prepare a written work. Decision makers not only data but also the quality of the data because Data that are bias or misleading can damage any effective decision-making process. Whenever we look at data or consider data collection we need to ask ‘what is the problem? or ‘what is the question?Basically there are two types of sources of data 1) Primary Data and 2) Secondary Data. A) PRIMARY DATA: Primary data is facts and information collected specifically for the purpose of the investigation at hand. Primary data is collected specifically to address the problem in question and is conducted by the decision maker, marketing firm, a university and etc. Primary data cannot found elsewhere. Primary data may be collected through surveys, focus groups or in depth interviews, or through experiments such as taste tests. According to Jon Curwin and Roger Slater, Third edition 1991, stated that a statistical enquiry may require the collection of new data, referred to as primary data, or be able to use existing data, Primary data is its collection for a specific project. Advantages: Basic data are included in primary data collection. It is unbiased information It is the information that is collected originally. Disadvantages: Data collected is large in volume It is time consuming Direct and personal intervention has to be there to collect the data The data collected is raw. For example: A distribution census, taken every five years, dealing with retail data Ø Population census which has been carried out in the U.K in every 10years since 1801 ,this exercise gives highly detailed information and reflect data from all part of the population EXAMPLE: Metro Newspaper, Thursday, May 14, 2009. BANKS are slowing down Britains economic recovery by not lending, it was claimed yesterday. The Banks- some of which have been propped up with billions from the taxpayer- are displaying an ‘extreme level of risk aversion when lending to businesses and households, Banks of England governor Mervyn King said. The warning came as the Bank predicted the economy would shrink by 4.5 per cent at the peak of the recession in the summer. Consumer price inflation currently at 2.9 per cent target this year. However, a weak pound, the impact of 0.5 per cent interest rates and government spending offered hope of recovery, Mr King added in his quarterly inflation report. http://goliath.ecnext.com/coms2/gi_0199-934872/Primary-and-secondary-data-concepts.html B) TYPES OF METHODS OF COLLECTING PRIMARY DATA: Questionnaire Interviews Focus Group Interviews 1. Questionnaire: Questionnaire are a popular means of collecting data, but are difficult to design and often require many rewrites before an acceptable questionnaire produced. Questionnaire is the series of question to be asked to an individual so as to obtain statistically useful information about any given task. It became a vital instrument if it is constructed and responsibly administered. It is frequently used in quantitative marketing research and social research. They are valuable method of collecting a wide range of information from large number of individuals, often they are referred to as respondents. Good questionnaire construction is important for the success of a survey. Inappropriate question, incorrect order of question, incorrect scaling, and bad format can make the questionnaire worthless. In order to have a successful questionnaire it is important to have the subset of target respondent to be tested first. Advantages: It can be used as a method in its own right or as a basis for interviewing or a telephone survey. It can be posted, emailed or faxed. It can be used for large volume of people or organization It has wide geographic coverage. It is relatively cheaper No prior arrangements are needed. It avoids embarrassment on the part of the respondent. Respondent can consider responses. There is a possibility of respondent being anonymous There is no Interviews bias. Disadvantages: Designing the questionnaire is a problem Questions have to be relatively simple. It has low response rate. It is time consuming whilst waiting for the response to be returned. It requires return deadline. Several remainders are required while conducting the questionnaire. It assumes no literacy problems. There is no control over who completes the questionnaire. It is not possible to give assistant if required. There is a problem with incomplete questionnaire. The replies are not spontaneous and independent of each other. Respondent can read all questions beforehand and then decide whether to complete or not may be because it is too long complex, uninteresting, or too personal 1.1 SUCCESSFUL QUESTIONNAIRE DESIGN: To be successful, a questionnaire needs both a logical structure and well thought out questions. The structure of the questionnaire should have a flow from question to question and from topic to topic, just like the conversation between two people. Any radical jump between questions or topic would create a problem or confusion to the respondent. It is often suggested that a successful and useful technique is to move from general to specific questions on any particular issue. The Gallup organization has suggested that there are five possible objectives for a question: To find if the respondent is aware of the issue To get general feelings on an issue To get answer on specific parts of the issue To get reasons for a respondents views To find how strongly these views are held 1.2 DESIGN OF POSTAL QUESTIONNAIRE: Theme and covering letter: The general theme of the questionnaire should be explicit in a covering letter. You should state who you are, why the data is required, give if necessary, an assurance of confidentially and/or anonymity and contact number and address or telephone number. This ensures that what respondent is known what they are committing. If possible, you should offer estimate time for completion. Instruction for return should be included with the return date made obvious. Instruction for completion: You need to provide clear and unambiguous instruction for completion. There should be a general instruction for particular question structure. The response method should be indicated (circle, tick, cross and etc). Even example can be given to make question clearer. Appearance: Appearance is the first thing which the recipient reacts. A neat and professional look will encourage further consideration of request, increasing your response. To improve the questionnaire appearance: Liberal spacing makes the reading easier. Photo reduction can produce more space without reducing content. Consistent positioning of response boxes, usually to the right speeds up completion. Choose the font style to maximize legibility Differentiate between instruction and question. Length The length of the questionnaire should not be that long because this could affect the completion of it and respondent may be uninterested to complete. Order: The most important and crucial stage in questionnaire is the beginning. Once the respondents have started to complete the question they will normally finish provided if it not too long or difficult. Coding: It is advisable non numerical responses when designing the questionnaire rather than trying to code the responses when they are returned. Thank you: Respondents to questionnaire rarely benefits personally from their efforts and the least the researcher can do is to thank them. Even though the covering letter will express appreciation for the help given, but it is always advisable to thank the respondent at the end of the questionnaire. Question: Question asked should be short, simple and to the point avoid any unnecessary words. It shouldnt confuse the respondent as it could affect the completion of questionnaire. Types of Questions: Contingency question: A question that is answered only if the respondent gives a particular response to a previous question. This avoids asking questions of people that do not apply to them. Matrix question: Identical response categories to multiple questions. The question are placed one under the other, forming a matrix with response categories along the top and a list of question down the side. This is efficient use of page space and respondents time. Close ended question: Respondents answers are very limited to a fixed set of responses. Other types of closed ended question include: Yes or No question: The respondent answer with a ‘yes or a ‘no. Multiple choices: The respondents are given with several options from which to choose. Scaled question: Responses are graded on a scale for e.g. rate the food quality scale from 1 to 10, with 1 being the least preferred and with 10 being most preferred. Open ended question: No option or predefined categories are suggested. The respondent gives their own answer without being constrained by fixed set of possible responses. 2) Interviews: Interviewing is a technique that is primarily used to gain an understanding of the underlying reasons and motivation for people attitudes, preferences or behavior. Interviews can be undertaken one to one basis or in group. There different types of interview that can be conducted such as personal interview and telephone interview. Interviews can be structured, semi structured and unstructured. A personal interview has a serious approach by respondent resulting in accurate information. It has good response rate with completed and immediate. Interviewer can also give help to the interviewee if in case it requires some help. There is need to the setup interviews. It is time consuming and expensive. Interviewer can even ask some personal question which could be embarrassing for the respondent. Telephone interview is an alternative form of interview to the personal, face to face interview. It is relatively cheaper, quick and has wider coverage. It has high rate of spontaneous response. Telephone interview is often connected with selling. It often requires questionnaire. Time is wasted if lines get disconnected and if call backs are given it could make the respondent irritate. A strong telephone manner is needed to handle the question raised by the respondent. 3) Focus Group interview: A focus group is an interview conducted by a trained moderator with a small group of respondent. The moderator starts the discussion and then leads the same. The main purpose of the focus groups is to get the insight or complete knowledge by listening to a group of people from the targeted market about the specific issues of interest. SECONDARY DATA: All methods of data collection can supply quantitative data or qualitative data. When using secondary research, one must be caution when using dated information from the past. Secondary data is facts and information gathered not for the immediate study at hand but for the purpose. Secondary data is data which has been collected by individuals or agencies for purposes other those of our particular research study. Common sources of secondary data for social science include censuses, large surveys and organizational records. Secondary data is a data which is collected from primary data to create new research. A secondary data source is a summary of a book or set of records. Secondary data, Sources of primary data include observation, group discussions and the use of questionnaires. Advantages: It is easily accessible and saves time that would otherwise be required for collecting data. The cost to access secondary data is little or no cost to acquire. Secondary data helps to clarify the research focus or question. Disadvantages: Quality of research is questionable because the secondary data is originated from primary data research which is collected and controlled by the marketer itself. In many cases, secondary data is not well presented in a form that exactly meets the researchers needs. In secondary research, much information is incomplete because the researcher may not get the full version of the research to gain the full value of the study. This is because many researcher suppliers offers free portions of their research and then charge expensive fees for their full reports. Example: Data collected by the hotels or the organization through its history system. Data supplied by a marketing organization Annual company reports Government statistics Secondary Data Analysis: Secondary data analysis is commonly known as second hand analysis. It is simply analysis of pre-existed data in a different way to answer a different question than originally needed. It analysis the data that was collected by someone else and uses it in for further study that is intended to complete. Secondary data can be gathered by internal and external source of data collection. Where internal sources includes sales data, reports data, financial data, Transport data, storage data and external sources includes government statistics, trade association, and commercial services There are common sources of collecting secondary data such as from Bureau of the census, the Bureau of Labor Statistics and various other agencies. Example: U.S Bureau of the census has kept track of the census of the population for over two hundred years. Moreover, the census includes housing, the labor force, manufacturers, business, agriculture and so on. Census data can be used for various research questions. Anyone has access to the large amount of information nearly one hundred surveys, by visiting their website at (http://www.census.gov). Bureau of Labor Statistics collects information or data on employment, industrial relations, prices, earning, living condition, technology and productivity. Report is out every month in this bureau and they can be viewed at (http://stats.bls.gov ) International Data Sources is a strong source for comparative researchers and can deal with economic aspects, including political events across many other nations. In Europe, a Euro barometer Survey Series is used to publish reports on social and political events in the country. The Design and purpose of research: Secondary data analysis means collecting the data which is collected by some other person and using the same data for understanding the current issue or problem face by the researcher. It is important to have a well defined research type which in turn would help the research to be successful. In order to use the secondary data three steps must be completed: Locate the data Evaluate the data Verify the data Collecting data is easy online but to verify the data whether they care up-to-date or current is important. Therefore it is important to be alert and cautious while using the online sources while collecting the data Example: Ethnicity, discrimination and health outcomes: a secondary analysis of hospital data from Victoria, Australia In this study, secondary data was used in the form of hospital discharge abstract for the state of Victoria in Australia. The variables that were looked at were a persons country of birth and the quality of care they received in a universal health care system. It was secondary data because it had already been collected by the hospital in the way of their charts and discharge abstracts. The researchers were simply looking at the data and the relationship between the listed country of birth and what type of care was listed. The goal of the research was to explore the relationship between a person ethnic background and the amount of care they received from the hospital. The researchers were interested in developing a preliminary set of data that would allow them to develop methods to study the issue further. The discharge abstract contained demographic and clinical information about each patient. From the abstract the researcher separated the patient into three groups. The first being Australian or English patients. The second group consisted of patients who did not visibly appear to be minority e.g. people from Europe, South and Central American. The third group contained people that were visible minorities e.g. Middle Easterners, Asians, Africans and Pacific Islanders. Dominos strives to excel in customers satisfaction. Its major competitors are Perfect Pizza with over 200 outlets, Pizza Hut with over 170 restaurants and also small pizza delivery business; it is believed that there are as many as 4,000 pizza delivery companies in UK. It is important to have updated knowledge about the market so as to survive the recession. Dominos store in UK conducted the questionnaire to have clear idea about the market needs and customer expectation. DOMINOS PIZZA 315 Chiswick High Road, London W4 4HH Telephone: 020 8995 4555 http://www.dominos.uk.com/people/Current_Positions.aspx TASK 2: TECHNIQUES TO ANALYSE DATA: Data which is collected needs to be analyzed and then interpreted or technique to presented in the form that is self explanatory and easily understandable. Therefore, it is important to know the process that is included in process of analyzing the data. Data analysis is the process of gathering, modeling, and transforming data with the goal of highlighting useful information, suggesting conclusion and supporting decision making. Data analysis has multiple ways, approaches and technique. The main task is to interpret the information or the data that is collected. There are various ways to interpret the data in a simple for easy understanding. Interpretation of data is important for making a decision for the business. There are different ways or methods how a data can be interpreted, that is: Method1: Graphical presentation Method 2: Mean, Median and Mode Method 3: Quartile, percentile and Standard deviation. Method 1: Graphically presentation: The easiest way to present the data is through graphs and diagrams. There are different graphical presentations that are used for interpreting the data or presenting the data. To show the relationship between two variables we use graphs and diagrams. Using graph can have quick and direct understanding. It highlights the most important facts. It gives easy understanding of the data and can have a long lasting impression. Graph can be used when the data is dispersed, few or numerous and has little or no variation. Below is the detail for the local garage which is facing the fierce competition and wants to compete in the market with the reasonable prices. HISTOGRAM: Histogram is the popular graphing tool. It is used to explain discrete or continuous data that are measured on an interval scale. It is often used to present the distribution of data that is collected for the purpose. It divides the range of values in the data set into group classes. Histogram is more similar to vertical bar graph but when the data are continuous, there are no gaps between the bars. When the variables are discrete, gaps should be left the between the bars. In histogram, frequency is measured by the area of the column and in a vertical bar graph; frequency is measured by the height of the bar. Histogram graphically shows: Center (i.e. the location) of the data Spread (i.e. the scale) of the data skewness of the data presence of outliers and Presence of multiple modes in the data. The most common form of the histogram is taken by dividing the range of data into equal classes. That is, Vertical axis: frequency Horizontal axis: Response variable The histogram is a popular graphing tool used in the presentation of the data. It is used to summaries discrete or continuous data that are measured on an interval scale. It is often used to represent the major features of the distribution of the data in an easy form. The October costs of the garage. In the data the costs of the servicing may be grouped into classes as follow: Tabulated (grouped) continuous data Method 2: Mean, Median and Mode are the most commonly used forms of average for the most business data. Each has its own characteristics, and whilst it will be possible to use them interchangeably with some data sets, for others there will be a single average which will be most appropriate. One consideration will be the type of the data with which we are dealing is it categorical, ordinal or cardinal; secondly we must ask if the data is discrete or continuous. 2.1 Mean: The arithmetic mean is the name used for the simple average which you can already calculate. Almost everyone understands this average and thus it will succeed in communicating the concepts of the location of the data to a wide range of people. It does not apply to the apply to the categorical data and its interpretation when used with ordinal data is to open to considerable doubt. When used with discrete data it may give an answer which cannot occur, for example fractional number of people. This is the most commonly used average. The mean is calculated by adding the given values and then dividing the sum by the number of addends. Potential Problem: If you have a large number of small values with a few very large values in your sample, mean averages get skewed: the mean is nearer to the bigger values even though the small values there are smaller numbers. If you have a few small values and a few large values, the mean average can get skewed this way too. If you have one, or more, outlying values that do not follow the general trend of the numbers in a sample, the mean average can be affected more dramatically than intended. There are different ways of calculating Mean in different Data: 2.1.a) Untabulated data: Suppose that there are number of people were 7, 5, 6, 7 and 8. To calculate the mean, we would add all the numbers together to find the total number of people taken, and then divide by the number of values included. Here, the mean would be: That is, / 5 =33/5 =6.6

Four Procedures Commonly Used in Refractive Eye Surgery Essay examples

Four Procedures Commonly Used in Refractive Eye Surgery One of the first things put on in the morning and one of the last things taken off in the evening, glasses and contacts play a large part in the everyday lives of those who depend upon them to see clearly. These two types of corrective lenses allow for clearer vision, but glasses and contacts are also inconvenient. Sports, especially contact sports, are more difficult to play when glasses get in the way or break. For those who can wear them, contacts are an improvement over glasses; wearing contacts for 18 hours a day, however, is not healthy for the contacts or the eyes. Therefore, other methods are desired to correct vision. Ophthalmologists have long dreamed of equipment and techniques to permanently correct refractive problems. For more than 100 years, doctors have been exploring the use of surgery to reduce or eliminate patient's dependence on glasses and contacts ["Refractive," 1997]. This dream came true with the introduction of refractive surgical techniques for the correction of myopia and astigmatism. In refractive surgery, various micro-surgical procedures are used to re-shape the front surface of the cornea. Four main refractive eye procedures are clinically being studied: radial keratectomy (RK), automated lamellar keratoplasty (ALK), photorefractive keratectomy (PRK), and laser in-situ keratomileusis (LASIK). These four common procedures in refractive eye surgery will be compared and contrasted while taking into account the limitations of comparison such as the patient and the extent of the correction needed. Function of the Eye The human eye is a complex organ with a primary function of focusing light on the retina to provide the sense of sight f... ...ctive and Corneal Surgery (Boston: Little Brown and Company, 1996), pp. 10-120. "Laser Eye Center," http://www.lasereyecenter.com/ (Madison: University of Wisconsin, November 1997). McFadden, Murray, Dr. "Laser Eye Surgery, PRK, LASIK," http://www.prk.com/ (Madison: University of Wisconsin, November 1997). Raeburn, Paul, "Keep Your Eye on the Laser," Business Week (30 September 1996), p. 40. "Refractive Surgery Frequently Asked Questions," http://www.isrs.org/library/faq (Madison: University of Wisconsin, November 1997). Sanders, Donald, Radial Keratotomy (Thorofare: SLACK Incorporated, 1984), pp. 1-16. Sulting, Dr., "Laser In-situ Keratomileusis (LASIK)," http://www.emory.org/vision_correction/ (Madison: University of Wisconsin, November 1997). "Understanding Laser Vision Correction," pamphlet (USA: The Laser Center Inc., 1997), pp. 7-43.

Good Science :: Science Argumentative Persuasive Essays

Good Science Science has helped to improve the lives of people around the world. Today, science has improved human health and medicine to help people live longer, and help people live with diseases people had little hope of living with a few decades ago, such as AIDS. While our scientific advances continue, ethical questions arise about how science should advance, such as stem cell research. Mary Shelley, author of the novel Frankenstein, and Michael Bishop, who wrote the article Enemies of Promise, have different views about how scientific knowledge affects humanity. Mary Shelley was born the daughter of feminist Mary Wollstonecraft and political theorist William Godwin. While on vacation with her husband, she began to write the novel Frankenstein, about a scientist who created life. The scientists name was Victor Frankenstein. In a selection from the novel, Frankenstein says The dissecting room and the slaughter-house furnished many of my materials; and often did my human nature turn with loath ing from my occupation, whilst, still urged on by eagerness which perpetually increased, I brought my work near to a conclusion (232). Frankenstein is disgusted because he must go to a slaughter-house to get parts for his creation. Frankensteins disgust shows how horrible and demoralizing his scientific endeavors are, and he continues his experiment despite the negative affect his experiment has on his health. He realizes the study to which you apply yourself has a tendency to weaken your affections, and to destroy your taste for those simple pleasure in which no alloy can possibly mix, then that study is certainly unlawful, that is to say, not befitting the human mind (233). Frankenstein worked so hard to give life to his creation he thought of nothing else, and he was living his whole life to accomplish one goal. He realizes how much time he has been spending on his experiment and the effect his work is having on him, so he believes humans do not have the ability to deal with work in this manner. Therefore, scientific experimentation is not worth the negative effects the experiments have on the human mind. Eventua lly, Frankenstein accomplishes his goal, but his creation does not turn out like he expected. After giving his creation life, Frankenstein is horrified and leaves his home. Frankenstein concludes Learn from me, if not by my precepts, at least by my example, how dangerous is the acquirement of knowledge, and how much happier that man is who believes his native town to be the world, than he who aspires to be greater than his nature will allow (231).

British TV Drama :: essays papers

British TV Drama To what extent has British television drama contributed to a public discourse on major political and social issues, both in the recent past and during the 1960s. Please draw on specific examples in presenting your argument. In this essay I will discuss how political and social issues have been raised in British television drama and also how they relate to public discourse in Britain. I will discuss TV dramas such as Our Friends in the North, Talking to a Stranger, Cathy Come Home, and Boys from the Blackstuff. There are various issues, which could be identified as social and political in a TV drama, some of them are race, ethnicity, class and gender. Most people are influenced by television, believing what they see to be ‘real’ so it is useful to make a successful programme on hard-hitting issues as it will have deep impact on the audience. From the mid-50s on there has been an increase in original TV drama with a broader appeal. The preference for original drama was a reaction to the theatre’s preoccupation with middle-class concerns. So the ‘angry young men’ playwrights were established. They wrote about ‘real’ issues, about ‘problems faced by the members of a broader audience in their daily lives’. This can be seen in the 1960s, with the arrival of innovative dramas such as Cathy Come Home and Talking to a Stranger. In the 50s, 60s, 70s and 80s programmers were taking risks allowing new talent space to grow, but now TV drama tends to be more genre-based. Jeremy Sandford’s Cathy Come Home (1966) bought the issue of homelessness into the public’s eye by showing Cathy’s slide into poverty and despair. Cathy Come Home is ‘deeply concerned about aspects of our society and deals with the plight of the unfortunate, the misunderstood, the ignored’. Policies were promptly changed after this programme was aired; the homeless charity ‘Shelter’ formed four days after Cathy Come Home was screened. Cathy Come Home used an innovative documentary style by using lightweight cameras and by taking the action out of the studio. The director Ken Loach rejected the used of the studio and instead opted for 16mm film. Cathy Come Home offered ‘a harsh and jarring realism which depended on energetic editing, creative use of sound and dialogue, and techniques borrowed from documentary.