Advertising Assignment Example | Topics and Well Written Essays - 2000 words

Advertising - Assignment ExampleFrom the voguest beginning, like a shot it has grown into a consumer result giant with 400 brands. Their product portfolio includes those related to personal care, home care, food, hygiene, nutrition, health and beauty. These are used in more than 190 countries around the world, with dual headquarters in UK and Netherlands. control by strong and futuristic principles, the company registered a turnover of 44.3 billion in 2010, the net advance being 4.6 billion. It has 12 power brands that drive annual sales of more than 1 billion. Unilever is a oeuvre for around 170,000 employees. The companys success is hugely attributable to its belief in maintaining high standards of incarnate behavior, be it at the consumer, stakeholder or community participation levels (Unilever, 2011).The sustenance of a brand in consumer product sector is dependent on its promotion, which is again largely shouldered by advertising. This is because of the competition in th e constancy and the need to reach out even to the remote population, in order to tap some spear carrier space in the market pie. The pull effect caused by advertising in the consumer product trudge far exceeds that resulting from other methods of promotion, mainly because of its reachability, influence on consumer preferences and buying decision (Lamb & Dunne, 2010). Unilever also abides by this mode of promotion, due to the widespread nature of its operations and multiplicity of products. It sees advertising as a medium to justify the benefits of Unilevers products, while actively engaging the consumers in improving not only the companys products, but their own lives. The advertising and promotional expenses of the company amounted to 5.6 billion euros in 2010 (Unilever, 2011). Ad Age digital reports that this advertising budget of Unilever is ranked second highest investment by various