Benjamin Franklin Essay

Founding father Benjamin Franklin once said, â€Å"The way to see faith is to shut the eye of reason. † Theists for thousands of years have shut their eyes to reason and blindly followed the word of those who would have them believe in false gods. Reason demonstrates, through outlets such as Occam’s Razor, the lack of a need for the existence of those gods and the shortcomings of theists in attempts to prove their faith. Such shortcomings most prominently come in the failure to provide empirical data for the existence of gods, in fact, experimentation and observation show otherwise. To accompany a lack of need and a lack of evidence, because faith causes one to turn a blind eye to reason, arguments for theism are often weak, personal, and circumstantial at best, and can be easily negated. Reason, a lack of evidence, and weak arguments leave mankind only one option in regards to belief in the supernatural; no god or gods actually exist. Occam’s Razor not only establishes the falsehood of a requirement for gods, but also shifts the burden of proving the existence of gods unto the theorists. In blunt terms, the Razor states that, â€Å"All other things being equal, a simpler explanation is preferred over a complex one† (Krauss). Therefore, entities should not be multiplied unnecessarily, so the simplest of theories should be chosen before the most complex and that the unknown should first be measured in known quantities (Krauss). A deity, while providing a simple metaphysical escape for the absence of evidence, adds a plethora of unneeded layers of complexity to the creation of the universe. The addition of a supreme being to the equation not only dismantles established laws of physics, but creates a type of pyramidal scheme to the universal hierarchy, with the deity at the top, as its influence can â€Å"butterfly out† to touch everything in existence and possibly altering its physical properties. The metaphysical effect of a deity on the physical world would have unimaginable effect on known forces and constants, creating a faucet that streams unknown quantities. Fortunately, Occam’s Razor demands that without empirical data solving some of those unknowns, there is no need to add a god to the equation and the deity can be dismissed (Krauss). To stack on the allowance of a dismissal of gods by the Razor, Occam also requires that the burden of proof of gods falls to theists. Without a need for a god, one must not assume without evidence that a deity exists, just as one would not assume a Minnie Mouse teapot floats between the Earth and Mars without empirical proof of its existence (Krauss). Therefore, if there is no need for a god, then theists must provide tangible confirmation demonstrating the existence of such a being in order for a reasonable person to feel the need to believe in it (Myers). If the theists, on the other hand are unable to provide tangible confirmation, then the majority are essentially asking the world to follow their religion without a need for god, without proof, and on the terms that the church understands all there is to know of the universe. In the end, thanks to Occam’s Razor, in order for the thesis to stand atheists need not disprove the idea of gods, as one cannot prove a negative. They need only to disprove (or prove the absence of) the evidence supporting theism. The religious throughout history have failed to provide empirical data for the existence of gods; in fact, experimentation and observation shows otherwise. Theism ultimately provides no factual evidence indicating the existence of a god or multiple gods. The so-called strongest proof for the presence of the supernatural lies almost entirely in the realm of unreliable personal experiences (Faust 72). Theists will often claim that they know of their gods through personal communication or through the feeling of their presence in the world. This idea inspires quite the opposite of the confidence in God the religious are trying to demonstrate by sharing that information. What the concept of â€Å"feeling† gods or having them speak to a person is not only condoned as ludicrous by those who do not partake in the lie, but if true indicates something that drifts very nearly toward borderline mental illness. Those who believe their gods speak to them should not be granted any immunity other schizophrenics are not and need to be admitted into a psychiatric ward. The thought that personal experience that cannot and has not been processed through a reasonable scientific experimental procedure can take the place of real evidence is one shared solely by theists. The world does not so lightheartedly admit untested and inconstant variables such as personal experiences because no one who logically assesses the facts could morally do so. The nonreligious portion of the Earth’s population does not recognize personal experience as a viable form of evidence for anyone besides theists (Faust 72). This arises from the notion that these experiences claimed by the religious are not comparable to witness accounts r recollection of victims in the court of law. Unlike in the case of witness accounts and recollections, theists demand that the supernatural feelings they have be classified as stand-alone evidence without empirical data or essentially a case to back it up (Faust 74). This form of proof cannot stand by itself, especially when one takes into consideration the fact that these experiences happen so little and with so little correlation to any direct event or circumstance that when compared with the rest they produce an insignificant number (Faust 75). Not to mention of course, that any witness account in a case must be taken with a grain of salt, as one can never be certain they are telling the truth without the backing of empirical data. In a vain attempt to denounce alternatives to supernatural creation theists often cling to the proud notion that if they can find a single flaw in an important scientific theory, such as natural selection or evolution, then the entire case of the nonexistence of god collapses (Dawkins 51). First, as proved earlier in the paper, the burden of proof is on the theists, so even if theists can disprove every scientific theory they must still prove theirs (Dawkins 53). Second, a scientific theory must be show to be fundamentally flawed in order for it to collapse. A few issues in the theory simply shows that there is a small amount of data missing or that a certain aspect must be corrected, both of which existences would serve to further the theory (Dawkins 53). The distinct difference between science and religion is that the scientific method of proposing a theory allows for the theory to change and adapt according to what is observed, meaning the core of the idea is what needs to collapse for it to be incorrect, not the random outliers and exceptions picked on by theists. Conclusively, unlike religious arguments, scientific theory is based on observation and change and therefore need to be proven fundamentally wrong to be publically denounced. Atheists have all heard it before, â€Å"Complexity, complexity, complexity, complexity, complexity. Did you know that a cell is really complex? Complexity, complexity, complexity, and you are just going to be blown away by the Trilobites. It crazy, they’re like little machines. Complexity. Therefore, design. † The argument of complexity through intelligent design is another tidbit of supposed empirical data theists put forth in an effort to provide â€Å"physical† evidence for the existence of gods (Myers). This contention is one of the main, and essentially their only, religious attempts to put forth empirical data which scientists can measure. The entire idea of complexity indicating design is in every sense ridiculous. The notion can be dispelled by observing the known world and watching nature, or even humans, create complex structures by chance or accident. Take for example, a young boy who tires of playing with a stick and throws it into a nearby creek. The stick floats downstream until it gets caught between two rocks at a narrow, and begins to catch other debris floating by. Eventually a variety of different types of objects will form a natural dam in the creek, creating a small pond, which in turn can develop its own ecosystem filled with life giving the illusion of design, but being completely natural (Myers). As shown in the example, the complexity of the world derived not from design, but from the wonder of chance, evolution, and natural selection. Over hundreds of millions of years life has slowly developed and pieced itself together much like the dam, changing and adapting to conditions and lifestyles on Earth (Myers). The extreme complexity through which the systems of life today work is derived from the natural selection aspect of evolution, if a system does not work, or fails to quickly adapt, then the system is eliminated time and time again until a system that operates survives (Myers). The argument of complexity solely resides in world of fantasy, has no scientific basis, and should be disregarded as viable physical evidence. Full well knowing how pitiful the points of the argument of intelligent design are, theists look to one final, very childish, measure to save their drowning plight, questioning the validity of science and the scientists who propose it (Mathew 1). Worshippers have long tried to poke holes in important theories such as natural selection and evolution or convince people to dismiss them as simple â€Å"guesses by scientists† (Mathew 1). On the receiving end of most of this ill-informed ridicule rests a creationist’s worst enemy, the theory of evolution. According to many theists, evolution cannot be as there are, so pompously pointed out, several gaps in the evolutionary chain (Dawkins 52). Not only does this not affect the validity of a theory as proved earlier, but is entirely untrue. Fortunately in this world there stands a concept known as a universal constant, a constant essentially keeps humans from testing if the floor will hold them every time they leave bed, or if the stove is hot when the on light is on, or allowing them to understand if they ump from a building they will die. These constants allow mankind to make a series of assumptions that make up nearly every decision in an average day. These assumptions permit humans to deduce situations such as that if a malicious looking; blood-soaked man leaves a room with a knife in hand and a body is found that the man was the murderer. The same idea transfers to the concept of evolution in the regard that scientists, with proper reasoning and motive, can guide the theory across gaps in the chain and still hold a fair evidence base. This utilization of basic skills as assumptions paired with evidence to substantiate them, along with earlier points of scientific theories’ abilities to withstand isolated flaws discredits theist attempts to put science to the question. Not only do the religious weakly attempt to discredit scientific theory and method, but they often will question the religious background of scientists in an effort to win people over to their side (Mathew 4). Perhaps the two most famous cases of the abuse of character are that of Albert Einstein and Charles Darwin. For ages now religious fanatics such as Ray Comfort have bastardized their work by releasing edited copies of their books and mining for quotes that will purposely mislead the common citizen into believing the scientists were theist. For example, Ray Comfort puts forth this quote about Einstein, â€Å"I believe in Spinoza’s God who reveals himself in the orderly harmony of what exists†¦Ã¢â‚¬  Comfort removed the quote completely from context in order to misconstrue its true meaning (Mathew 4). Spinoza’s God is not a god at all, but a term used to sum up the forces of the universe into a word. Einstein in that very paragraph went on to describe how he does not believe in a god who concerns himself with the fates and actions of humans (Mathew 4). Einstein even addressed this kind of misleading material in his own day writing statements denouncing those who claimed him as a believer in God, â€Å"It was of course, a lie what you read about my religious convictions, a lie which has been systematically repeated (Mathew 4). Zealots like Comfort also release carefully crafted versions of great works like Darwin’s Origin of Species in which Darwin claims that he finds it hard to believe that something as astounding as the human eye could have developed through chance, neglecting to add the parts right in which Darwin continues to say that despite this, reason suggests that its true (Mathew 5). The attempt to discredit science and scientists by theists is disgraceful and such a ersonal attack in an impersonal topic alone should be grounds to dismiss the claim. Overall, theists have repeated neglected to present any actual empirical data, therefore have no proof of the existence of gods, and must resort to metaphysical or personal claims. Not only do Occam’s Rule and the absolute lack of empirical evidence disprove the idea of gods, but what arguments theists do rely on are weak, individual, and circumstantial at best, and can all be easily negated. One of these arguments for theism is the existence of morality and the correlation of morals throughout the world and history (Hauser et al 1). This can be easily negated as, put simply, atheists are the perfect example of how this cannot be true. Without guidance and belief in gods they are just as morally good as any religious person (Hauser et al 2).

Soul Surfer Main Character

I ask you this; if given the chose, would you choose faith over fear? Love over hate? Triumph over failure? Extraordinary over average? Bethany Hamilton, just thirteen at the time, lost her left arm when a fourteen-foot tiger shark ripped it off while she was surfing with friends in Hawaii.Soul Surfer, the inspirational tale brings us into Hamilton’s life and recovery process after the attack. With nothing but positive messages about going against all odds and overcoming the toughest of obstacles, an enticingly unique storyline, and captivating characters; Soul Surfer is a must watch. This film has many positive lessons to be taken to heart throughout the film. However, the strongest messages are that with a bit of perspective and the support of our friends and family. You can make it through the worst of tragedies. Our family and friends are often our support system. With them, anything becomes possible.Tom Hamilton, Bethany’s father (played by Dennis Quaid) tells Beth any when she is ready to quit surfing after the attack; â€Å"That shark didn’t kill you, you are still here, still alive, with a family who loves you†. Bethany may have lost an arm, but that is not to say she has lost everything. Throughout this uphill battle, Bethany has her friends and family there for her to help her get back on the board with confidence and to turn surfing back into the joyful hobby she initially fell in love with.Similarly, perspective is everything. It is our outlook on life and how we are able to see and eventually come to terms with life’s simplest and toughest decisions. During one of the towns youth nights, Sarah Hill, the youth group’s pastor (played by Carrie Underwood) says â€Å"It can be hard to make sense of things when you are looking at them really close. The same is true in life, so if you are ever dealing with anything that is just too hard to handle, or does not seem to make much sense, get a new perspective.† After the attack Bethany struggles in finding a reason why this has all happened to her. Why she has lost her arm, why she must learn how to do almost everything again, and how this could be gods plan for her.Through the guidance of Sarah’s advice in getting a new perspective, and through her own faith, Bethany was able to come to a positive conclusion. With perspective and support you can make it over the highest bumps in the road. The movie’s enticingly unique story creates an everlasting connection between your own life and to the life of Bethany Hamilton’s. Based on true-life events, this story will inspire you to love yourself, and to be  thankful for all that you have. When director Sean McNama was asked about the challenges of making this movie and he said â€Å"it is about who Bethany really is, and so yeah-there was some give and take on both sides to make it great, but I was like let’s just be true to what she is.†Since Sean was able t o stay so true to whom and what the real Bethany is all about, it makes you really see and have an appreciation for all she has gone through. And furthermore, all the struggles and obstacles she will continue to be faced with throughout the rest of her life. In addition, the special effects of this movie really add on to the overall performance and the reality of the story. AnnaShophia Robb wore a green sleeve on her arm, which was later digitally removed to portray the missing limb. After the shooting of the actual scene took place, the crew would shot a second one without anybody, insuring the background would match with the movie scene.They had to do this for every scene that Bethany was in, therefore for the majority of the movie. This was difficult because they had to do this without wasting precious amounts of time. The main reason being, they were relying on the weather to hold up. All the extra work and attention to detail paid off, because everything looks realistic, and as a viewer you can remain focused on the story and not the obvious Photoshop. When combing a story line based on true-life events and incredible special effects, you are left with a captivating movie.Creating relatable and convincing characters is perhaps the hardest aspect in making films. You may know her from movies such as; Charlie and the Chocolate Factory, Race to Witch Mountain, or maybe even from Because of Winn-Dixie. AnnaSophia Robb plays the main character of Bethany Hamilton. The character of Bethany is a strong one to say the very least. With her persistence and confidence, she outshines all the other characters, making her relatable. One of the most memorable quotes in this move is said by the character herself, â€Å"I do not need easy, I just need possible.† (4) What makes this role so strong is throughout the entire film, you embark on this journey and you wait on Bethany’s character to breakdown, quit, or to lose faith in everything. But she never does .She shows us her strength, determination and will to find the positive outcomes in all tragic things. Although the character of Bethany Hamilton is extraordinary, Soul Surfer has at least two memorable characters. You may know her from her victory on the fourth season of American Idol, or the story of a small town  Oklahoma girl turns platinum recording artist; Carrie Underwood makes her acting debut, playing the inspirational role of the youth group’s pastor-Sarah Hill. Carrie shows that she has the ability to light up a big screen in her movie debut, but it is the character she plays that makes the movie as moving as it is. Sarah Hill tells Bethany â€Å"I do not know why terrible things happen to us sometimes, but I have to believe something good is going to come out of this.†This inspires Bethany to get back into the water, and to not lose faith in not only herself and her abilities, but also not lose faith in God and the role he plays in her life. Sarah’ s compassion and Christian beliefs make this movie inspiring, relatable, and moving. Sarah’s character demonstrates a strong Christian belief which remains true to the life of the real Bethany Hamilton; by still having a huge significance to the story, Sarah does this without alienating the non-Christian audiences.Over the past ten years, since the tragic accident, Bethany has been blessed with countless opportunities to share her story and her faith with the world, encouraging those who are struggling to overcome difficulties of their own. Through this movie, we celebrate the life of our very own ‘Soul Surfer’. If you enjoy positive messages leaving you with countless Goosebumps, an intriguing story, and phenomenal characters, I highly recommend you to go watch this film.

Nashville Predators Case Essay

The Nashville Predators have been going through a seemingly endless process since entering the NHL in 1998. It did not take the Predators long to establish a successful and competitive nature among the franchise. Their first five seasons they struggled becoming a team and missed the playoffs, however, they have come together and made the playoffs every year since. The Predator’s on-ice performance was consistently among the top three teams in the league, but still faced many challenges. Although the Predator’s on-ice performance continued to mature, they still struggled with growth in ticket sales. How does a number three ranked NHL team fall to twenty-three of thirty teams in overall ticket sales? Clearly something needs to be evaluated in the management marketing strategy. According to many officials, Nashville has all the tools to generate a profitable franchise. It seems that since a team plays well that they should attract a loyal fan base. It was not this easy for the Predators as they dealt with several contracts over the years to gain one full-time owner. The team’s franchise might be undergoing new ownership once again. This puts an immense amount of stress on the management team as they have several things to prepare, for a potential new owner. The team believes that a new owner might move the Predators to a location outside of Nashville. The management team needs to come up with an efficient marketing plan/ strategy for the new owner. Re-location suggestions are among the top issues to evaluate. The team has narrowed their approach to five potential cities for the Predators, as well as the possibility of leaving them in Nashville. Hamilton, Winnipeg, Kansas City, Las Vegas, and Houston were among the best-fit re-location options. Although the team needed to look at other cities, they were also determined  to prove Nashville could be a success. The management team believed that with the on-ice success and a new and exciting marketing campaign would increase the average attendance at games. Some challenges they faced along the way were mainly generating more revenue, and targeting a new clientele. NHL depends heavily on ticket revenue and less on broadcasting compared to any other professional sport. This alone tells the management team, much more focus needs to be applied toward selling tickets. While more tickets need to be sold, there is a separate approach within this strategy. The majority of NHL teams sell sixty percent of their tickets to corporations, and accommodate business suites. The Predators are generating seventy percent of ticket revenue through individual sales and only thirty percent from business packages. This is a number that needs to improve for the franchise as they look to increase rev enue. Gaining support from major corporations is always an upside for any business. Whether the team moves, or remains in Nashville, there are several key decisions that the management team must make. First off they have to establish a comprehensive strategy starting with a recommended location. Where the Predators will be best fit is a decision that must be set in stone. Once you have the location set is when the team can move into an overall strategy for the franchise. They will need to consider recommendations on promotions, pricing, and customer focus. What will the ticket prices be, and how will they obtain the brand (team) loyalty from fans? No matter what strategy they decide it must be viable and profitable. Ticket prices are directly correlated to the attendance in the building, and present a major challenge. Last but certainly not least; the team must develop a strategy for targeting new corporations among its new location. This is hockey, however, at the end of the day this is business and is about having, â€Å"a good product on the ice†. Upon further evaluation of the franchise’s relocation, an internal analysis of strengths and weaknesses helps to visualize potential. As I said before, the Nashville Predators have a good team, but things must be evaluated to understand what to and what not to stress in their marketing strategy. Nashville Predator Franchise STRENGTHS WEAKNESSES On-ice performance: achieved playoff contention every year since 2003; Ranked third of thirty teams in NHL Competitive Nature: a team that plays well and succeeds generates more awareness & fans Sommet Center: only twelve years old; over seventeen thousand in capacity Seventy luxury suites for businesses Newly Renovated Arena: updated game clock/ score board; hundreds of televisions added for better spectator views State of the art technology in Arena Majority of employees/ players have been together for a while now and know how to work together through changes As of right now they have no clear strategy Management team is â€Å"in the dark†: because the team has not confirmed whether or not they are gaining a new owner- the management team is forced to plan for multiple scenarios under new ownership; Preventing them from focusing on one effective strategy Lack of corporate interest in Predators franchise Due to the attempts/ failures of multiple ownership agreements: the franchise appears as unwanted and undesirable to outsiders Lack of customer Service Department- over five hundred thousand dollars Lack of consistency within franchise External Analysis: Customers- NHL tickets serve purely hedonic needs in the eyes of the consumers, as Sports games are a facet of the entertainment industry. One group that the NHL targets in ticket sales are fans of the sport, both diehard and casual. Diehard fans purchased season tickets regardless of winning or losing seasons or other conditions and as such they are not considered price sensitive compared to casual fans. Casual watchers of hockey perform more of a search to find the best entertainment option for their dollar and can be trickier to encourage buying multiple tickets. Based on statistical figures your average NHL fan is a male in his middle 40’s, although almost 40% of fans are women. An interesting fact is that according  to the article, NHL fans are wealthier than any other fan of a major league North American sport. Fans of the sport geographically speaking are spread out across North America, but NHL franchise attendance is highest in Canada and Northern U.S. regions. Cont ext: Political: the National Hockey League governs Major league hockey games. The NHL regulates how many games are in each season, controls where teams are located or relocated, and determines salaries for players, etc. Economic: Like any other entertainment option, success as a business depends on the customer’s amount of discretionary income. If the general economy is suffering, NHL games likely suffer in terms of ticket revenue. Social: NHL is a part of the sports entertainment industry, which continues to grow into a multi-billion dollar industry. Many in North America follow a sport one way or another and are a way to socialize with other fans. Technological: Not too many technological advances in the sport of hockey, other than to watch games while not in attendance. Company- The National Hockey League (NHL) is the governing body for professional hockey teams. The league, more than any of the other professional leagues, depends on ticket sales as a main source of revenue. According to Porter’s generic strategies, the focus of the NHL is to provide a different kind of professional sports experience at a competitive price point. Unlike football or baseball, hockey is generally not susceptible to fluctuations in ticket revenue based on weather since it is an indoor event. No other sport is played on ice so that is the NHL’s main source of competitive advantage. Collaborators- The NHL is in contract with venue leasing companies to provide the arena for the games and they are their biggest collaborators. Also contributing to the game day experiences are the firms that provide the food and beverages, manufacture the merchandising and player uniforms/equipment, security, etc. Most of these arenas aren’t built solely for hockey games so firms that design, build, and manage the ice rinks are crucial to delivering the product. Competition: Product Category Competition: NFL, NBA, MLB, and MLS Generic Competition: College sports games, race tracks (of horse and car variety), lesser league/amateur league sports games, high school sports  games, heater performances, concerts, other live events, etc. Budget Competition: Movie theaters, restaurants, PPV, etc. Power of Suppliers- Low/ If we are assuming the players are the suppliers since without Them the sport wouldn’t exist. The NHL has every player on a contract and while there Are other hockey leagues they are of lesser quality and do not pay as well as in the NHL. Providers of the food/beverage, merchandising, etc. are not in control because it is easy for the NHL and the individual teams to seek other sources. Power of Buyers- High/ Potential ticket purchasers can seek other forms of entertainment that is of more value to them. Powers of Substitutes- High/ There are other lesser leagues as well as a plethora of non-professional sports that the NHL has to compete with. Power of New Entrants- Low/ Each individual sport has their own governing body that regulates the professional games. To rival the NHL there would need to be massive capital costs, economies of scale, etc. Rivalry- High/ Other professional leagues compete to attract the casual sports fans to increase ticket revenue When looking at the Nashville NHL franchise, it is important to consider the competition it has with other league teams, such as the Tennessee Titans and the Nashville Sounds. In this situation, Nashville in particular doesn’t have any other major league team but within a couple hours’ drive is the Memphis Grizzlies, an NBA team. Nashville is also a popular destination for music lovers. This aspect of the entertainment industry poses a threat to the Predators franchise. The franchise is also at a disadvantage geographically as fans of NHL is more congregated in northern regions and into Canada. The NHL desired to reach into the southeastern U.S. region but based on the performance of Nashville and other franchises as Atlanta, Carolina, and the Florida Panthers, it seems that the experiment is failing. 4. Hamilton- The target market that this city should focus on is the casual fan. With its proximity to Toronto and Buffalo, Hamilton will have a difficult time luring diehard fans since they already have their team loyalties. Casual fans aren’t as willing to travel to watch games so targeting these fans would be an advantage. The team should be positioned as the closer, more hometown team since fans in the city probably had to travel to attend NHL games. Competition could arise from its close proximity to already established NHL teams; this location option in our opinion is seen as cannibalization more than already as ticket revenue would likely cut into Toronto, Buffalo, and other Canadian teams. Winnipeg- This location should target the diehard fans in particular as it is noted that the city once held an NHL franchise and many in the city are desperate to have another team again. Positioning the team would be easy, it’s the best games, the best players, and it’s the NHL, the pinnacle of hockey. As far as competition, it seems that the team would have no significant location competition, as there are no other professional teams in the area, just NHL affiliates. Kansas City- This location should target the casual fan or entertainment seeker, as there is intense competition from other professional teams such as the NFL Chiefs, MLB Royals, and an arena football league team. The franchise would have to be positioned as something different in the city, as a different way to enjoy an intense physical sport that compares to football in that regard. Las Vegas- An NHL franchise in this city would be the only professional league team in the city, and other than competing with the gambling/dining/other entertainment options offered by the tons in the â€Å"entertainment capital of the world† would have the ability to stand out as an elite sports experience that stays year round. Las Vegas hosts all sorts of other sports events, but this would be a year round sports experience. The target market would need to be both casual and diehard sports fans as this would be the only professional sport in the city and the franchise could easily capitalize on this. Hous ton- Competition from all the major professional league franchises would make this city a challenge for the Predators. Appealing to casual fans would be important for the team, although diehard hockey fans who regularly attend Dallas Stars could attend games in Houston if they lived closer. Houston  usually doesn’t endure any harsh winters so this team could be positioned as a way to cool off and get chilly watching intense physical hockey games. After carefully reviewing all the possible candidate cities, our group decided that we would select Las Vegas as the next location for the Predators franchise. One of the main reasons why we chose this city is because it is devoid of any professional league teams already, so the franchise would be the only one in the area. The franchise could easily capitalize on this and create a niche for itself against the wide assortment of gambling and other entertainment in the city. The city is also one that is quickly growing, with a population of 1.7 million at the time of the article and a yearly growth rate of 11.5%. While seat capacity is limited, creating high demand for the NHL experience in the city would allow the franchise to potentially raise ticket prices, therefore increasing revenues and profits. Median family income is also the highest of all the U.S. candidate cities with $58,465, which could further justify charging higher ticket prices. As the â€Å"entertainment capital†, Las Vegas is a popular tourist destination in the country and the world. Having a team in this city could see casual and diehard sports fans making the trip to Las Vegas and make a complete experience out of attending an NHL game. After attending a game, fans can explore all the casinos and nightlife hotspots that make Las Vegas famous. In our opinion, Las Vegas is the most exciting prospect for an NHL team and with the potential to charge more premium ticket prices could see the franchise turn around and become profitable. Ticket Pricing: In order to determine the ticket price that the Predators should charge, assuming they move to Las Vegas, we will need to determine the fixed costs associated to running the team in this area. Fixed Costs Nashville Predators Sponsorships Player Salary 48,300,000 MGM Casino 5,000,000 Lease 1,500,000 Corporate 8,500,000 Broadcast costs 1,000,000 Total 13,500,000 Arena Operations 7,000,000 Total 57,800,000 Sponsor -13,500,000 Total FC 44,300,000 Above are the fixed costs associated with the Nashville Predators moving to Las Vegas. Broadcast costs along with lease costs were used from historical data. Total fixed costs amounted to $44,300,000 excluding sponsorships from the MGM casino and corporate historical sponsorships. Next our group chose to use the historical average prices from the Predators and the average prices from the NHL. We decided to use these prices as reference because we wanted to get a general feel as to where the Predators sit in their pricing scheme compared to the national average. From this analysis we decided that the Predators are charging too low for their ticket prices. We did not want to charge above the national average though, after the Predators move to Las Vegas they can then get a better feel for whether or not they should increase the price even more. So our group decided to charge $48.72 for regular admission and $112.10 for premium tickets. If the arena meets capacity of 19,300, this would bring in revenues of $529,175.14. We also wanted to make sure that the Predators are able to recoup the initial investment they will make. To do this we ran a break-even analysis to see how many tickets they will need to sell to cover their fixed costs. Below is our break-even analysis. Break-even Analysis Total FC 44,300,000 Ticket price /(48.72*.79)+(112.10*.21) 62.0298 Total Tickets 714172.8653 We weighted the ticket prices by their percent of interested fans in that price. Then took the fixed costs and divided them by the ticket price to come up with 714,173 tickets that must be sold in order to cover fixed costs. This is solely in ticket sales and does not include the revenue from future concessions and other revenues from the arena in Las Vegas. This number is slightly higher than the number of tickets the Predators sold last year that was 611,328. This number was extremely low compared to the league. Our group believes that our estimated 714,173 tickets is a plausible number if the Predators move to Las Vegas. Promotional and Advertising Plan: TV/Radio Promotions: TV and radio ads are aired typically on sports-related media. The viewers and listeners to these stations were males between the ages of 25 and 54. In Las Vegas the median age of residents is 34, which is right in the middle of the TV/Radio viewer age. Also Las Vegas is primarily male, coinciding with the viewers of sports radio and TV. We would hit hard in promoting the Predators though radio and TV. The demographic for this type of promotion is perfect and we believe we would be very successful using this media. Player Appearances: As the main demographic for player appearances is a younger child, we believe that this tactic can only be used for specific events that may hit the city of Las Vegas. Most likely we would have players appear at charity events, and other found raisers that are hosted in the city. This way they can get in touch with an older generation that better fits the demographic of Las Vegas. Corporate Mail Outs: We would use corporate mail outs in our strategy. As Las Vegas is already thriving in businesses that are mainly casinos, shows, and shopping, asking them for sponsorships and advertisements would be competition against our main sponsor MGM, also the hotel where the arena would be located. Fan Giveaways: Fan giveaways will be very useful in promoting the Predators. Las Vegas is a place where people come to WIN! Having giveaways for our main ticket purchasers, such as a free stay at the MGM Grand, or simply cash, would be very effective in keeping out current fans interested and satisfied while also attracting new fans with the hope of WINNING BIG! Online Advertising: Online advertising is a medium that is becoming more and more successful with the increased use of technology. As research stated, 68% of avid sports fans had used the Internet in the past 30 days. We would take full advantage of this less-costly way of promoting the Predators. The website for the Pr edators would need to be updated to coincide with the likes of the Las Vegas demographic, and the surrounding area. The site would need to be exciting and captivating as well as very easy to access. Our advertising would also have to appeal to the nation, as it would be seen on ESPN.com, TSN.ca and NHL.com, all of which are viewed nationally and internationally. Ticket Sales: With using TV/radio and Fan Giveaways as our main ways of promotion and advertising, these two mediums would be where most of the  Predators ticket sales would generate.  Cost of Plan: In order to use these two mediums to create the most hype and ticket sales, it is going to be costly. The predators would need to spend about $3.5 million and up on TV/radio advertising, in order to sell the number of tickets they need per game. If TV/radio advertising is successful then the Fan Giveaways can become less and less costly. If TV were successful then the Predators would need to spend from $0 to $500,000 to make up for the rest of ticket sales. If TV/radio advertising is less successful then they will need to spend from $750,000 to $1,000,000. If they go higher than these costs, research shows that in Las Vegas they will still attract the same amount of ticket sales as they would if the only spent $1 million. As we are not completely utilizing corporate mail outs and player appearances, combined these would cost the Predators a maximum of $200,000, but most likely the cost would be much less. As previously stated we would use online advertising. Las Vegas stays rather consistent with the number of tickets that are sold related to online advertising so the Predators would only need to spend a maximum of $700,000, after this amount, historically the same number of tickets have been sold. Below is a table that shows the maximum that the Predators would have to spend on advertising and promotion in Las Vegas. Maximum Cost of Promotion and Advertising TV/Radio 3,500,000 Giveaways 1,000,000 Online Ad 700,000 Appearances/Mail outs 200,000 Total Cost 5,400,000

WE 7 AL&Resarch Paper Responses Essay Example | Topics and Well Written Essays - 500 words

WE 7 AL&Resarch Paper Responses - Essay Example Fruits of DNA profiling have actually been incredible even though there have been call from various group to strictly limit utilization of DNA databases. This point has been exhausted in a good way by showing its development and where the issue stands currently as well as the actions taken by various bodies such as the federal government. The case discussed in the paper has strengthened the points and validated the significance of familial DNA. The paper is generally good and informative. Forensic fingerprint analysis has been accurately exhausted right from its initiation, development and the current use. Theories and facts relating to use of the fingerprints has been well detailed to validate the significance of the principles of fingerprint identification. The principles actually stand as the core of forensic fingerprint analysis and show a deeper understanding of the act. The diagrammatic representation of the ridges has also helped in understanding and even informing the logic behind the ridges. It is therefore easy for even a layman to grab what the student writes about because everyone has the ridges. However, the writer could have included some significant information such as who conducts the analysis and give a comprehensive explanation on how and where the analysis is performed. In addition, the writer could have considered a thorough analysis of the fingerprint analysis process by tackling issues such as comparisons, analysis, evaluation and verification process. Generally, the paper is fairly written and touches on the relevant information deemed important in the discussion. Use of bloodstain pattern analysis in crime scene reconstruction has been thoroughly examined by the writer. The writer has given the paper an excellent summarized introduction about the topic and highlighted examples of how to know the source of blood and the position of both the victim and the perpetrator. There is an element of deeper understanding of the

GLOBAL CHALLENGES FOR BUSINESS, MANAGEMENT AND LEADERSHIP Essay

GLOBAL CHALLENGES FOR BUSINESS, MANAGEMENT AND LEADERSHIP - Essay Example Tutor Signature: Date: TABLE OF CONTENTS 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...4 2.0 Application†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 2.1 Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.6 2.2 Management at Tesco PMT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3.0 CSR challenge†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 3.1  Impact  of CSR on PMT at Tesco†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 4.0 Recommendation †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...13 5.0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..14 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.15 1.0 Introduction Management theories tend to account and helps in interpreting the rapidly changing nature of present organizational environments. Management theories are applied in the organization, so that each task could be properly managed. Management theories are base of successful business. ... Managers manage the managerial functions of planning, organizing, staffing, leading, and controlling. Management practices are applied in every organization. The theories and managerial practices are applied to managers at all levels of the organization. The goal of the managers is to create the surplus and increase the productivity efficiently and effectively (Vance and Paik 2010). According to Hersey and Blanchard, management is working through groups and individuals to accomplish the goals of an organization. The competing value framework is the most significant model applied in the business. This framework is used for evaluating the high performance in the organization. This framework is used at every level of the organization, and it is also used for assessing the leadership, communication, core competencies, organizational culture, motivation, decision making, quality, human resource practices, organizational capabilities, employee selection, and for assessing the financial per formance. This framework is crucial for the mangers or leaders in diagnosing and managing the congruencies, contradictions, and interrelationships between the various aspects of the organizations. In order words, CVF helps the leaders in improving the performance of organizations and even support in value creation (Xaxx 2012). Quinn explores the eight management roles in the competing value framework and each role demands the manger to compete with each other that lies opposite to it in the circle. Managers focus over the goals and people in the company or they focus over the innovator and coordinator roles. In most of the organization tasks has become standardized and routine that

Constructive Dismissal and Unfair Dismissal Claims Essay

Constructive Dismissal and Unfair Dismissal Claims - Essay Example Although, Raj’s employer reserved the legal right to end his employment contract, their failure to serve proper notice on him regarding the issue amounts to unfair dismissal. The dispute is therefore actionable by the Employment Tribunal or Court (Collins, 2011). Failure to provide proper Raj with notice of his impending dismissal amounts to wrongful dismissal in the sense that the employer showed clear disregard for the employment contract which they signed with the employee in question. Unfair dismissal is provided for under Section 95 of the Employment Rights Act 1996. Owing to the low evidentiary threshold for establishing unfair dismissal even where the employer had adhered to the provisions of the employment contract, proving Raj’s case is easier.The enforcement of a fair dismissal requires the grounds for the action to fall within the parameters of one of the half-dozen fair grounds for dismissal stipulated in the Act. These include: gross conduct, incompetence o r lack of qualifications, redundancy, violation of laws, and or some other substantial reason (SOSR) (Cabrelli, 2009). Unfortunately, Raj’s summary dismissal for mere, unintentional lateness by 20 minutes due to train delay fails to meet any of these conditions of fairness in his treatment. The employee’s long-term exemplary service and an apology over the latest incident outweigh the â€Å"gross misconduct† grounds for his dismissal.   Wrongful dismissal Knight and Latreille (2001) noted that wrongful dismissal is defined by ERA  § 95.

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Marc Chagalls Blue House - Essay Example The essay "Marc Chagall’s Blue House" explores Marc Chagall’s "Blue House". One of the modernists describes the process of painting as an attempt â€Å"to make visible that there is something which can be conceived and which can neither be seen nor made visible†. This â€Å"something that can be conceived but not seen nor made visible† is often referred to as the sublime, a quality of transcendent greatness â€Å"with which nothing else can be compared and which is beyond all possibility of calculation, measurement or imitation†. The presence of this sublime element, then, inspires the imagination in a specific direction based on which elements remain visible or understandable. Its significance is in the way in which it brings attention to the uncertainty of meaning inherent in the work, such that no resolution makes itself apparent. To understand how this untouchable element can be communicated through visual art, Marc Chagall’s oil painting â€Å"Blue House†, currently on display at the Museum of Fine Arts in Liege, Belgium, will be analyzed as an example. This â€Å"something that can be conceived but not seen nor made visible† is often referred to as the sublime, a quality of transcendent greatness â€Å"with which nothing else can be compared and which is beyond all possibility of calculation, measurement or imitation†. The presence of this sublime element, then, inspires the imagination in a specific direction based on which elements remain visible or understandable. It brings attention to the uncertainty.... e is also in a state of dilapidation that would make it completely unsuitable to live in as the roof does not seem structurally sound with large gaping holes in places, the boards are falling off the doorframes and windows and the very walls themselves seem be about to come disconnected. Despite its apparent abandonment, a small path remains leading down into the valley which is divided nearly down the middle by a small, concrete-grey river. This river marks the division point in the content of the painting as it helps to distinguish between the two sides of the valley floor. On the side nearest the house, the valley seems to be relatively desolate, with large dry areas and wild, new, light green grassy areas. On the other side of the river, though, there are dark green cultivated fields standing before a great city standing on the hill at the other side of the valley. The city is full of large white and red-tinged buildings, some of them long and blocky and others tall with spires. Some have red roofs and others have blue roofs, but all seem crammed together and, as a group, they block out the horizon. This city appears to have a wall around its base, separating it from the fields before it and protecting it from the unassuming opposition. All of this is depicted under a grey and somewhat threatening sky, which contributes to the dead grey of the river and gives an impression that there is smoke emerging from the top of the blue house's back chimney. With its emphasis on the long view, the painting immediately seems to be a landscape. This is mostly thanks to the concentration of the house and faraway city and view of the valley between (His, 1936: 30). There is a sense of overpowering nature involved in that the city must be protected even from its own

Element of international business Essay Example | Topics and Well Written Essays - 2000 words

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Mission of University of San Francisco Essay Example | Topics and Well Written Essays - 1000 words

Mission of University of San Francisco - Essay Example I believe that my personal beliefs and experiences have prepared me to continue my education at the University of San Francisco not only as means to greater academic knowledge, but also to contribute to campus life and learning during my enrollment. Much of my life has been centered on living and learning Christian values and principles. I attended a Christian high school and found it to be a wonderful experience. My high school experience was academically challenging. I enjoyed the secular learning and am well prepared for higher academic endeavors. I do feel, however, that the greatest learning I experienced in high school was the development of my own personal beliefs about and relationship with God. Through my time in high school, I have developed a set of beliefs that I feel matches the values and sensitivities the University of San Francisco tries to instill and develop in students. My first core belief that I developed in high school is the belief that all knowledge must be us ed to do good in the world. Knowledge is like the Pearl of Great Price mentioned by Jesus. Many have left all behind to follow after it. In my mind, this is only the first part of the righteous pursuit of knowledge. Knowledge that is not applied changes knowledge from a Pearl of Great Price into pearls before swine. I believe that my secular studies in math, science and the arts can be used to guide my life’s work. This work must be enlightening, engaging and uplifting for me and for those around me. By using all of my knowledge to uplift through my life’s work, I hope to add some much needed humanity to the world in which we live. Another core belief I developed in high school is the belief that a variety of skills are necessary in order to live a productive and happy life. Early on in my high school career, I was upset by the fact that cliques seemed to rule so much of student life. I could see from the start that groups, which exclude others, or try to enforce a fal se conformity upon the individuals within the group, are inherently unjust. Small things, such as the discouragement by school counselors for academically inclined students to take art classes, seemed so unfair to me. Why can’t a person be great at physics and portraiture? I learned that encouraging the development of talents and skills in others, even if they failed to fit into a particular mold, was a very liberating experience. The injustice in being forced to live a life that is not really yours is among the most pervasive yet preventable injustices in our world today. A value that was developed in me at an early age by my family, and continued to grow throughout my high school years is that of charity. When I say charity, I am referring to the pure love that we can have for one another as human beings. This feeling of charity that I have for others has lead me to some of my greatest experiences and my most unlikely friendships. For me, strangely enough, charity and food seem to go hand-in-hand. I have volunteered for Meals-on-Wheels throughout my high school career. I participated in preparing and delivering meals to individuals in my neighborhood. These were all older individuals. By giving a bit of time, I found that I was able to greatly bless some of these people that were so lonely. Listening to the stories of their lives and their opinions about current events has greatly enriched my life and broadened my understanding. May of these clients became friends in the truest sense of the word. What I learned from volunteering for Meals-on-Wheels is that we all need human contact and a humane disposition towards those in need. This lesson extended to other food related volunteer opportunities. I worked for an organization called Dream

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Discussion questions and participation questions...will load the rest of participation questions - Essay Example The only risk that existed is associated with the value of the investment. Corporation can also issue commercial paper in the form of bonds to raise capital as well. Bonds are sold in lots of $1000 face value bonds that pay a predetermined coupon or interest rate. All corporations that are publicly traded in the United States is obligated to comply with the Sarbanes Oxley Act of 2002. Sarbanes Oxley (SOX) was created in order to protect investors and create greater accountability in order to raise investor confidence in the reliability of the financial markets. A provision that affected the way accounting firm perform business with companies is the prohibition of accounting doing both the audits and other types of business contracts with the same firm. Now the accounting audits are performed by independent auditors. A company can become delisted it fails to comply with the Sarbanes Oxley violation. For example a company that is caught cooking up the numbers could face severe penalties from the Security and Exchange Commission (SEC). Trademarks can add a lot of value to the corporation if they are properly marketed. The legal protection the trademark provides ensures that other firm cannot imitate their trademark names and other types of intellectual property. If another company or individual violates the trademark of a company the firm that is hurt can sue the person or corporation responsible for the trademark violation. Two companies that have been able to penetrate global marketplaces due to its trademark property are McDonald’s and Starbucks Cafà ©. It takes on the average 16 years and $800 million dollars to develop a new drug. Due to the high cost of developing prescription drugs is the reason why so many drugs are so expensive. Patents provide social justice to business for their investment. A patent creates a temporary monopoly for the holder of the patent. Companies can charge whatever price they please during the protected period due to the fact

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Cutting Edge Issues in Service - Assignment Example Through the above activities the company tends to effectively communicate with their consumers in terms of offers and opportunities available (Perrys-a, 2012; Brink and Berndt, 2009, p.36-39). It is found from the above discussion that Perrys depends largely on the internet to help market its products and services to a larger consumer base in the United Kingdom market. Internet has emerged as one of the growing mediums for helping in the sale of automobile products to a larger consumer space in reflecting a rise of around 11 percent in automobile sales during 2010 as against 2009. On the contrary the sales in units through other mediums failed to reflect any such rise. With the help of the internet the automobile dealers can effectively communicate the different offerings and other value additions rendered in the automobiles to the consumers in an enhanced fashion. Along with internet the telephone communication also appears to have rendered high amount of effectiveness in the dealer ship functions related to sales of new and used cars to the consumers. In total the internet and telephone communication media has helped to increase the sales of automobiles by around 9 percent during the 2009 to 2010 period. Thus the automobile dealers tend to enhance their relationship with the consumers in an effective fashion with the help of internet and telecommunication media (Mintel Group Limited; Plunkett, 2006). Again the use of internet as a communication tool used by car dealerships helps in retaining a large pool of customers.

Physics Research Assignment Essay Example for Free

Physics Research Assignment Essay Introduction The study of physics has had a large impact on the development of road safety. The study of Newtons Laws, impulse and momentum help to reduce initial momentum or decrease impulse (rate of change of momentum) to protect passengers. Technological advances and studies of vehicle crashes increase the automobile industrys understanding of the forces involved and ways of reducing effects of collisions. Within vehicles, many car safety devices are installed, such as seat belts, air bags, crumple zones and head rests. Modern road design reduces the initial or rate of change of momentum and consequently the impact of collision through crash barriers, speed zones and speed humps. Car safety devices Seatbelts Seatbelts are designed so that passengers are restrained instead of continuing to move forward at the cars speed when the brakes of a moving vehicle are applied. In this situation, there is a tendency for a body to resist changes to its motion, called inertia. (Newtons first law) The stopping force is applied to the more durable parts of the body such as hips, chest and shoulder. This is instead of the human head crashing into windshield if no seat belt is worn. Inertia reel seatbelts Inertia reel seatbelts have a cylinder that stores extra belt material on a spool. The spool turns freely normally for movement. In the event of a sudden change in velocity, a pendulum in the reel plunges forward to lock and restrain the occupant. It is named inertia reel due to the inertia of the pendulum to cause belt locking. Different types of seatbelt The lap seatbelt is tightened over the pelvis and absorbs force over a sizeable area. However they do not prevent the head and upper body from lurching forward in response to deceleration and are inadequate especially for front passengers, who risk hitting the windscreen. The lap sash seatbelt combines a lap seatbelt over the pelvis as well as over one shoulder across the chest. This greatly limits movement of the upper body and head as well as spreading the stopping force over a larger area. Shoulder harnesses restrain upper torso movement even further. Two are belts fall over the shoulders and an optional strap lies over the sternum. It is effective in the way force is spread over both shoulders compared to one shoulder in lap sash. Shoulder harnesses are usually used in child restraint systems and racing cars. The nylon webbing material in seatbelts is slightly flexible so that the stop is not as abrupt. Airbags Airbags provide an extra degree of protection in a collision by cushioning passengers in a collision, greatly limiting fatalities and serious injury. They are designed to increase the time interval during which the drivers momentum decreases in a collision to decrease the net force of the driver. They inflate when crash sensors detect large deceleration. Sensors then ignite the sodium azide, producing sodium compounds and nitrogen gas for a reactive explosion. The airbags inflate rapidly to cushion the impact of the passenger against the steering wheel, dashboard or windshield. Airbags are to be used with seatbelts, not as a replacement. A disadvantage of airbags is they provide no protection against side-on hits, only frontal collisions. More expensive cars are developing side airbags to combat this. Head rests Padded headrests provide protection in rear end collisions. When a car is rear-ended, a large net force pushes the car and it accelerates forward. The inertia, based on Newtons first law, pushes the passenger into the seat. Without a head rest for support, the head remains at rest until the spine pulls it forward. This sudden, sharp acceleration for the head causes it to fling back and results in hyperextension and whiplash injuries. Crumple Zones Many cars are designed to crumple at the front and rear. Crumple zones increase the time interval during which the momentum of the car changes during a collision, thus lessening the forces. Newtons second law (f=ma) can be applied, as increased ?time will result in a decreasing rate of deceleration a and consequently reduce force. Crumple zones are built using the integration of steel and fiberglass in the front and rear end assemblies of the automobile. Rigid structures between crumple zones protect the passenger compartment. In a collision, the crumple zones deform to slow the actual impact. The car doesnt regain all its original kinetic energy, as some of this is converted to heat and sound energy to reduce damage to passenger area through smaller forces. As crumple zones are placed in strategic locations, the collapse is controlled and energy from impact is directed away from passenger area. Road design Speed humps and low speed zones Local councils introduced Speed Humps to reduce the overall speed of cars. Evidence shows that slower moving cars cause less damage to occupants if a crash results. It has been estimated that risk of death or serious brain damage doubles with every 16km/h over 80km/h. Speed humps restrict drivers from speeding as hitting the hump too fast can cause car damage. Low speed zones also reduce the speed of cars. A reduction of speed will reduce the chance of an accident as drivers have more time to react as well as decreasing the change in momentum and associated inertial forces in collisions. The police enforces speed signs and limit zones and speeding is monitored by speed cameras. In NSW, the general urban limit is 60 km/h for roads in built up areas where there are pedestrians. Crash Barriers Crash barriers are road design features that absorb the impact of collisions. They are constructed out of steel, concrete or wire. Some types of rigid crash barriers cannot absorb much of the kinetic energy of the vehicle, but keep the vehicle on the road and prevent crashing into more dangerous roadside hazards or cars from opposite direction. Crash barriers should be relatively weak with energy absorbing structures so that they can deform easily and transfer large amounts of kinetic energy to them in collisions. For barriers shielding against hazards such as trees, they need to be a fair distance away, as space is needed for it to deform. When a vehicle collides, the barriers deform and stop the vehicle through a plowing action, keeping the reaction forces relatively low. The impulse (change in momentum) is reduced, as the vehicle takes longer to slow down. The disadvantage of crash barriers is they may cause vehicle damage (crumpling) and rigid ones may deflect a car into the opposite lane. The advance of road safety The development of vehicles with greater size, power and momentum has resulted in the need for improvements in car safety devices and modern road design. The study of physics has allowed safety features in both the interior and exterior of cars to prevent large forces acting on passengers in collisions. This is why researchers and engineers are continually turning to laws of physics for advice. Road design features reduce initial velocity to reduce the risk of accidents as well as its impact on the passenger. Automotive safety companies are continuing to develop devices to improve vehicle safety, including inflatable seatbelts, 4-point seatbelts and knee airbags to name a few. With the large percentage of the population driving forces, momentum, impulse and energy are all factors that must be controlled as our lives depend on it.

Political Theories in Mockingjay, by Suzanne Collins

Political Theories in Mockingjay, by Suzanne Collins Karamveer Lalh From the beginning of Mockingjay, we are confronted with the prospect of a brutal conflict between the Districts and the Capitol for control of Panem. For both parties, the conflict is critical. For the capitol it is an opportunity to extinguish the flames of rebellion, and for the districts, it is an opportunity to win their freedom. In order to achieve these ends, control of the country is critical in order to either maintain, or acquire the power necessary to achieve their objectives. Power can be most simply defined as the influence that A has on B in order for B to do a task b that B would not ordinarily do without the influence, whether consciously or subconsciously of A. In Mockingjay, the interactions Collins develops all use power in its most basic form, and this effects every major interaction between the societies, individuals, and governments presented in the novel. These two societies, The Capitol, and The Districts (primarily District 13), provide the framework for the power structures within the novel to exist. District 13 is a highly regimented autocratic society, with each citizen having responsibility and purpose. It is unknown to us the exact government structure and mechanisms of District 13, but it is known that President Coin exerts near unlimited executive power over District 13. We are introduced to the makeup of this society when Katniss and the other refugees from District 12 arrive at District 13 where they are immediately instructed to conform to their new role. German sociologist Max Weber suggests that classes, status groups, and political parties are considered to be associated with power, attempting to achieve one’s will, even in the face of opposition from others. We see that District 13’s power structure is imposed on the newcomers rather swiftly, and met with mixed reactions. Most, such as Katniss’s mother, are grateful for District 13’s ‘generosity’ and conform quickly falling into the status group of â€Å"nurse† which is a valuable to the functioning of District 13, and is then accorded the privileges of that group as a reward for fulfilling her responsibilities. Others, such as Katniss, are more reluctant to do so. In the case of Katniss, we know that she does not need to conform to the expectati ons imposed on her by District 13, because she has power as a symbol. For Coin, being able to control or influence Katniss by winning her favour is more valuable to her goals than the possibility of alienating her by forcing her to conform to the societal expectations that would otherwise be imposed on her. It is important to consider why the District 12 refugees conform to the expectations of their new society. Weber argues that status honour is a more important source of group social action than is class or relation to markets. Status groups can do this in various ways. Status may be a means of maintaining the position of a group that does have privilege. The status group may be closed, with privileges available only to those in the group, and denied to those outside the group. Further, a status group may lead to the development of parties to further some specific interests of the status group. Thus, status groups may become the means by which power or authority is exercised. Social honour may be accorded those who behave in the manner considered desirable by the status group. In this way, the ends of a status group may be furthered. Social approval is a means of achieving the ends of the group while social disapproval may be used as a means of disciplining those who do not behave in the approved manner. (Weber 1920) Therefore, in order for the citizens of District 12 to be accepted into their new society, they must act in a way that would gain them entrance into new status groups within District 13. Due to Katniss’s privilege as the Mockingjay, and the alignment of Coin’s goals, Katniss finds herself in a far higher status group that affords her more freedoms that would not normally be available to most other citizens of Districts 12 and 13. The premise of the story is that there is a brewing civil war between the rebelling Districts (led by District 13) and the loyalists (led by The Capitol). The rebel vs. government relationship is important when discussing traditional vs. revolutionary power, which was outlined by Bertrand Russell. For Russell, all topics in the social sciences are merely examinations of the different forms of power – chiefly the economic, military, cultural, and civil forms. (Russell 1938, 35) Although Russell discusses many aspects of power in his book, a couple concepts stand out when discussing the power dynamics in Mockingjay. One of these is the concept of traditional power. By traditional power, Russell has in mind ways in which people will appeal to the force of habit to justify a political regime: traditional power is psychological and not historical. For many of the districts, rule by the capitol is a given, and their rule had gone more or less unquestioned since the first rebellion, with the apparent destruction of District 13. As Russell claims, traditional power need not be based on actual history, but rather be based on imagined or fabricated history. This falls in line with Capitol propaganda, which suggests District 13 was destroyed for disobeying their rule. Thus, the districts are quite content to submitting to Capitol rule. When District 13 deems itself formidable enough to wage another war, it quickly gains the support of many of the districts. With this, the traditional power of the Capitol begins to end alongside a corresponding change in creeds, heavily influenced by Katniss as the Mockingjay, and President Coin. If the traditional creeds are doubted without any alternative, then the traditional authority relies more and more on the use of naked power, or power by coercion. For the Capitol, this is presented as the games during times of peace, and as force used to supress the dissenting elements of the population in times of turmoil. Where the traditional creeds are wholly replaced with alternative ones, traditional power gives rise to revolutionary power: the goal of the rebel forces. Russell also tackles role of leadership within power, which is especially relevant within Mockingjay as it explores the dynamic between two powerful leaders, Snow and Coin. Russell claims that this impulse to power is not only explicitly present in leaders, but also sometimes implicitly in those who follow. It is clear that leaders may pursue and profit from enacting their own agenda, but in a genuinely cooperative enterprise, the followers seem to gain vicariously from the achievements of the leader, or at least believe the propaganda that is being fed to them. The existence of implicit power, he explains, is why people are capable of tolerating social inequality for an extended period of time (Russell 1938, 16). To extend upon this point, Noam Chomsky suggests that individuals use their individual agency to abrogate their responsibility to think and will actions for themselves. (Chomsky 1999, 53) Although this definition is very broad, it can be used to explain the popular uprisings that occurred whenever the District 13 armed forces entered into a new district, where they were generally greeted as liberators instead of conquerors. Chomsky asserts that authority, unless justified, is inherently illegitimate, and that the burden of proof is on those in authority. If this burden cannot be met, the authority in question should be dismantled. After the introduction of District 13 propaganda, this begins to reflect the view of the majority of the districts. This damages the legitimacy of the Capitol in the eyes of the districts, despite the once effective Capitol counter propaganda proclaiming that they bring security and stability. Institutions such as the hunger games and repressive rule primarily promote this illusion of security. The name of the country: â€Å"Panem†, itself is an allusion to the doctrine of the Roman Empire: panem et circenses, (bread and circuses) which suggests that a distracted populace that’s well fed and entertained will not be willing to rise against the existing power structure, despite any other greivances. (Collins 2010) While the form of government Panem had prior to President Snow is not stated, it is clear that Snow is a demagogue and likely the office of President grants Snow absolute power. Mayors within the districts act simply as governors, ensuring the districts fulfill their quotas of goods to the Capitol and serve no representative roles as a parliamentarian or senator. As a result, the massive poverty, starvation, and brutality witnessed in the districts is either enforced, or ignored. This concept of direct power that Snow expresses is the one-dimensional view of power. This is called the pluralist approach and emphasizes the exercise of power through decision-making and observable behaviour. Robert Dahl, a major proponent of this view, defines power as occurring in a situation where A has power over B to the extent he can get B to do something that B would not otherwise do (Lukes 1974). As power therefore is defined in terms of B and the extent to which A prevails is determined by its hi gher ratio of successes and defeats over B. This kind of overt power is the most observable by an outside party. In the context of the novel, it describes almost all interactions between the governments and their people, be that between Snow and his troops, or Coin and her apparent influence over Katniss. This critique of the behaviourial focus and the recognition of unobservable factors of power is discussed in the two-dimensional view of power developed by Bachrach and Baratz by which power is exercised not just upon participants within the decision making process but also towards the exclusion of certain participants and issues altogether (Lukes 1974). The first dimension claims there is an open system and although admitting that political resources are not distributed equally, they are not centralized in one group’s hands. The second approach however, sees a monopolistic system of inequalities created and maintained by the dominant power. The elite have the means and the political resources to prevent political action that would not benefit themselves. Therefore, the elite determine the agenda of both decision-making and non-decision making. In doing so, they establish their dominance and the subordinance of those on the bottom of the power hierarchy. The capitol, and more directly, Snow, was able to maintain power via use of both legitimate, and during the war, illegitimate means. The government made extensive use of propaganda during the conflict, and maintained the doctrine of panem et circenses to pacify and control the populations. In order to maintain order during the second rebellion, the 13th district, at least in the view of the Capitol, deployed an array of conventional weapons, using unconventional tactics, in order to attack capitol forces and loyalists representing illegitimate power. Although the two dimensional approach to power delves deeper than the first into the nature of power and powerlessness by involving analyses of potential issues, grievances, nondecision-making and non-participation, Lukes finds that it is inadequate because it emphasizes observable conflict only. Nonetheless, an affinity between the two results in their belief that where there is conflict, there is an element of power in both decision-making and nondecision-making. Barach and Baratz (Lukes 1974) states that if there is no conflict, overt or covert, the presumption must be that there is consensus on the prevailing allocation of values, in which case nondecision-making is impossible. Here, there is no consideration of latent conflict or attention as to how interests not consciously articulated may fit into the power relationship. Lukes identifies manipulation and authority as two forms of power, which do not necessarily involve evident conflict. People abide by the power of authority b ecause they either respect or accept its legitimacy. Compliance to the power of manipulation often goes unrecognized by the conformer because focus is placed on irrelevant matters and the key aim is downplayed. In neither is there observable conflict, but latent conflict occurs because the individual may be agreeing to something contrary to their interests without even knowing. The example that best illustrates this in the novel is that the Capitol government is aware of the citizens of the districts suffering, and primarily enforces suffering, (ex: The Hunger Games), as a means of control, and to essentially use the district citizens as slaves to provide for the Capitols exorbitant greed. District 2 is of particular note, as they are viewed favourably by the Capitol and typically are more receptive to Capitol policies than other districts, and earnestly believe in serving the Capitol loyally, despite the repressive and subservient nature of their relationship with the Capitol. This is likely not in their interests. The third dimension of power seeks to identify how A gets B to believe and choose to act in a way that reinforces the bias of the system, advancing the cause of A and impairing that of B, usually in the form of compliance. (Lukes 1974) Such processes can take place in a direct and intended way through media and communication. A takes control of the information channels and B is socialized into accepting, believing, and even supporting the political notions instilled by A. The shaping of individuals conceptions can also take place indirectly or even unintentionally through ones membership in a social structure. Patterns of behaviour, norms and accepted standards apparent in the action and inaction of the group are automatically adopted. This is relevant when examining the District 13 government and what power it holds. President Coin holds significant executive power over the citizens of 13, as well as other rebel forces. In essence, Coin mirrors Snow especially in regards to the power structure of both governments. Both rule over largely ignorant societies who assume that their leaders have the best interests of the entire nation in mind when they follow them. This, according to Lukes is the highest form of power: one where the subjugated do not consciously realize they are actively being controlled by a higher power. In contrast, Katniss retains power in herself in this form as she has the ability to influence the opinions of the populations of other districts, in her role as the Mockingjay. These districts follow Katniss because she symbolizes their cause: freedom from oppressive rule. As for what Collins views as the most effective form of power, it is quite clear that her purpose in writing the novel is by no means a treatise on power, rather a soft sci-fi thriller with an otherwise strong and complex female lead. Collin’s inclusion of power is instead a reflection of Russell’s perspective that all relationships and conflicts can be viewed as a power relationship. With that in mind, Collins chose Katniss to be the primary agent in the novel, thus she is the individual that wields the most power, especially as a propaganda tool, as the war is one where the legitimacy of both governments are called into question. Both sides in the conflict are aware of this, and by using primarily Peeta as a pawn, they are able to have an influence over Katniss. Another potentially useful example is the influence that Snow still had on Katniss immediately before he was scheduled to be executed, or the huge influence Katniss as the Mockingjay had over the general popul ation by appearing as a symbol to unite behind. Therefore, it can be said that Collins implicitly demonstrates that the third dimension of power, or power over shaping opinions, is the most significant form of power. References Chomsky, Noam. 1999. Profit over People: neoliberalism and global order. New York: Seven Stories Press. Collins, Suzanne. 2010. Mockingjay. New York: Scholastic. Lukes, Steven. 1974. Power: A Radical View. Palgrave MacMillan. Russell, Bertrand. 1938. Power: A New Social Analysis. London: George Allen Unwin LTD. Weber, Max. 1920. Politics as a Vocation.

Oral Communication English Forms Functions and Strategies

Oral Communication English Forms Functions and Strategies 1.0 Introduction When we refer in the question context, oral communication in english: forms, functions, and strategies to a group of english language instructors at a local college/university, the first think in our mind is oral communication Communication is the activity of conveying information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the senders intent to communicate at the time of communication; thus communication can occur across vast online in time and space. Communication requires that the communicating parties share an area of communicative commonality. The communication process is complete once the receiver has understood the sender. Communication as an academic discipline, sometimes called communicology, relates to all the ways we communicate, so it embraces a large body of study and knowledge. The communication discipline includes both verbal and nonverbal messages. A body of scholarship all about communi cation is presented and explained in textbooks, electronic publications, and academic journals. In the journals, researchers report the results of studies that are the basis for an ever-expanding understanding of how we all communicate. Communication happens at many levels (even for one single action), in many different ways, and for most beings, as well as certain machines. Several, if not all, fields of study dedicate a portion of attention to communication, so when speaking about communication it is very important to be sure about what aspects of communication one is speaking about. Definitions of communication range widely, some recognizing that animals can communicate with each other as well as human beings, and some are more narrow, only including human beings within the different parameters of human symbolic interaction. 2.0 The Oral Communication Process According to Shannons (1948) model of the communication process is, in important ways, the beginning of the modern field. It provided, for the first time, a general model of the communication process that could be treated as the common ground of such diverse disciplines as journalism, rhetoric, linguistics, and speech and hearing sciences. Part of its success is due to its structuralist reduction of communication to a set of basic constituents that not only explain how communication happens, but why communication sometimes fails. Good timing played a role as well. The world was barely thirty years into the age of mass radio, had arguably fought a world war in its wake, and an even more powerful, television, was about to assert itself. It was time to create the field of communication as a unified discipline, and Shannons model was as good an excuse as any. The models enduring value is readily evident in introductory textbooks. It remains one of the first things most students learn abo ut communication when they take an introductory communication class. Indeed, it is one of only a handful of theoretical statements about the communication process that can be found in introductory textbooks in both mass communication and interpersonal communication (http://davis.foulger.info/research/unifiedModelOfCommunication.htm) Shannons (1948) Model of the communication process The ecological model of communication, shown in Figure 6, attempts to provide a platform on which these issues can be explored. It asserts that communication occurs in the intersection of four fundamental constructs: communication between people (creators and consumers) is mediated by messages which are created using language within media; consumed from media and interpreted using language.This model is, in many ways, a more detailed elaboration of Lasswells (1948) classic outline of the study of communication: Who says what in which channel to whom with what effect. In the ecological model, the who are the creators of messages, the says what are the messages, the in which channel is elaborated into languages (which are the content of channels) and media (which channels are a component of), the to whom are the consumers of messages, and the effects are found in various relationships between the primitives, including relationships, perspectives, attributions, interpretations, and the continuing evolution of languages and media. It is in this layering of interdependent social construction that this model picks up its name. Our communication is not produced within any single system, but in the intersection of several interrelated systems, each of which is self-standing necessarily described by dedicated theories, but each of which is both the product of the others and, in its own limited way, an instance of the other. The medium is, as McLuhan famously observed, a message that is inherent to every message that is created in or consumed from a medium. The medium is, to the extent that we can select among media, also a language such that the message of the medium is not only inherent to a message, but often an element of its composition. In what may be the most extreme view enabled by the processing of messages within media, the medium may also be a person and consumes messages, recreates them, and makes the modified messages available for further consumption. A medium is really none of these things. It is fund amentally a system that enables the construction of messages using a set of languages such that they can be consumed. But a medium is also both all of these things and the product of their interaction. People learn, create, and evolve media as a vehicle for enabling the creation and consumption of messages. The same might be said of each of the constituents of this model. People can be, and often are, the medium (insofar as they act as messengers), the language (insofar as different people can be selected as messengers), or the message (ones choice of messenger can be profoundly meaningful). Fundamentally a person is none of these things, but they can be used as any of these things and are the product of their experience of all of these things. Our experience of messages, languages, media, and through them, other people, is fundamental in shaping who we become and how we think of ourselves and others. We invent ourselves, and others work diligently to shape that invention, through our consumption of messages, the languages we master, and the media we use. Language can be, and often are, the message (that is inherent to every message constructed with it), the medium (but only trivially), the person (both at the level of the language instinct that is inherent to people (following Pinker, xxxxx) and a socialized semiotic overlay on personal experience), and even the language (insofar as we have a choice of what language we use in constructing a given message). Fundamentally a language is none of these things, but it can be used as any of these things and is the product of our use of media to construct messages. We use language, within media, to construct messages, such as definitions and dictionaries) that construct language. We invent and evolve language as a product of our communication. As for messages, they reiterate all of these constituents. Every message is a partial and incomplete precis of the language that it is constructed with, the medium it is created in and consumed from, and the person who created it. Every message we consume allows us to learn a little more about the language that we interpret with, the medium we create and consume messages in, and the person who created the message. Every message we create is an opportunity to change and extend the language we use, evolve the media we use, and influence the perspective that consumers of our messages have of us. Yet fundamentally, a message is simply a message, an attempt to communicate something we imagine such that another person can correctly intepret the message and thus imagine the same thing. This welter of intersecting McLuhanesque and interdependencies provides a second source of the models name. This model seeks, more than anything, to position language and media as the intermediate building blocks on which communication is built. The position of language as a building block of messages and and communication is well understood. Over a century of study in semantics, semiotics, and linguistics have produced systematic theories of message and language production which are well understood and generally accepted. The study of language is routinely incorporated into virtually all programs in the field of communication, including journalism, rhetoric and speech, film, theater, broadcast media, language arts, speech and hearing sciences telecommunications, and other variants, including departments of language and social interaction. The positioning of the study of media within the field of communication is considerably more tenuous. Many departments, including most of those na med in this paragraph, focus almost entirely on only one or two media, effectively assuming the medium such that the focus of study can be constrained to the art of message production and interpretation, with a heavy focus on the languages of the medium and little real introspection about what it means to use that medium in preference to another or the generalized ways in which all media are invented, learned, evolved, socialized, selected or used meaningfully. Such is, however, the primary subject matter of the newly emerging discipline of media ecology, and this model can be seen as an attempt to position media ecology relative to language and messages as a building block of our communication. This model was created specifically to support theories of media and position them relative to the process of communication. It is hoped that the reader finds value in that positioning 3.0 Interpersonal Communication Judging from the types of interaction in communication, communication can be distinguished in three categories: interpersonal communication, small group communication and public communication in Malaysia context. What is Interpersonal Communication: Interpersonal communication is the exchange of information among persons with at least one or the other usually between two people who can immediately know. According Devito (1989), interpersonal communication is the delivery of messages by one person and receiving a message by another person or a small group of people, with different effects and the opportunity to provide immediate feedback. Interpersonal Communication is communication between people in face to face, which allows each participant to catch other peoples reactions directly, either verbal or nonverbal. Interpersonal Communication is communication that only two people, such as husband and wife, two colleagues, two close friends, teachers, students and others. Interpersonal communication is the communication between the communicator with communicant, communication is considered the most effective type of effort to change attitudes, opinions or behavior of a person, because of its dialogic form of conversation. At the launch of communications, communicators know for sure whether positive or negative communication, successful or not. If he could give the communicant to the opportunity to ask the widest. Classification of Interpersonal Communication developed a classification of interpersonal communication to the intimate interaction, social conversation, interrogation or examination and interview. Intimate interaction, including communication between friends, family members, and those who already have a strong emotional bond. Type of face to face communication essential to the development of informal relationships within the organization. For example, two or more people together and talk about the attention, interests external to the organization as a political issue, technology and others. c) Interrogation or inspection is an interaction between a person who is in control, is requested or even demanded information from the other. For example, an employee accused of taking the goods, the organization will superiors to know the truth. d) The interview is one form of interpersonal communication in which two people engage in conversation in the form of questions and answers. For example, a boss who interviewed his subordinates to seek information about a job. 3.1 The purpose of Interpersonal Communication Interpersonal communication may have several purposes. Finding Yourself One goal of interpersonal communication was found personal or private. When we engage in interpersonal meetings with other people we learned a lot about ourselves and others. Interpersonal Communication provides an opportunity for us to talk about what we like, or about ourselves. It is very interesting and exciting when discussing feelings, thoughts, and our own behavior.   By talking about ourselves with others, we provide an incredible source of feedback on the feelings, thoughts, and our behavior. Discovering The World Outdoors Interpersonal communication only makes us to understand more about ourselves and others who communicate with us. A lot of information that we know comes from interpersonal communication, although many of the amount of information that comes to us from the mass media that is often discussed, and finally learned or discovered through interpersonal interaction. Develop and Maintain Relationships The Full Meaning One of the biggest desire is to form and maintain relationships with others. A lot of times we use in interpersonal communication to establish and maintain the permanence of social relationships with others. Changing Attitudes and Behavior Many times we use to change the attitudes and behaviors of others by interpersonal encounter. We can wish they chose a particular way, such as trying a new diet, buy a certain item, see the film, wrote the book to read, to enter certain areas and believe that something is true or false.   We have a lot of   the time period involved in the interpersonal position. To Play And Pleasure Playing covers all activities that have the main goal is to find pleasure Talking with friends about our activities during the weekend, discussing the sport, telling stories and funny stories in general it is a conversation to pass the time. With that kind of interpersonal communication can provide an important balance in mind the need relax from all the seriousness in our environment. To assist The members of the psychiatric, clinical psychologist and therapist interpersonal communication in their professional activities to direct clients. We all also work to help others in our interpersonal interactions daily. We consulted with a friend who dropped out of love, in consultation with the student on a course that should be taken and so forth. Interpersonal Communication Effectiveness Interpersonal Communication Effectiveness started with five general quality to be considered: transparency (inclusive, and accountable), empathy , the attitude of support, and equality. 3.2 Openness (inclusive, and accountable) Quality of disclosure based on at least three aspects of interpersonal communication. First, effective interpersonal communicators should be open to the people who interact . This does not mean that people should immediately open up all the history may attract, but usually does not help communication. Instead, there must be a willingness to open themselves to disclose information that is usually hidden, so long as the disclosure itself is worth. The second aspect of transparency refers to the willingness of communicators to respond honestly to the next stimulus. People who live, not critically, and no response in general is a dreary conversation participants. We want people to react publicly to what we say and we are entitled to expect this. There is nothing worse than a lack aeven much more enjoyable. We show openness to spontaneously react the way for others. The third aspect concerning the ownership feelings and thoughts. Open in this sense is acknowledged that feelings and though ts that you throw is really yours and you are responsible for it. The best way to express this responsibility is the message that using the word. 3.3 Empathy Henry Backrack (1976) defines empathy as the ability to know what is being experienced by others at a certain moment, from the viewpoint of the other person, through the eyes of other people. Sympathy, on the other is the feeling of others or go to feel grief while empathy is to feel something like a person who experienced it, is in the same boat and feel the same feeling the same way. Empathic person is able to understand the motivations and experiences of others, feelings and attitudes, as well as their hopes and wishes for the future. In nonverbal, to communicate our empathy by showing (1) active engagement with people through facial expressions and gestures are appropriate, (2) includes a centralized concentration eyes, attentive posture, and physical proximity, and (3) touch or caress the proper. The attitude of support (supportiveness) Effective interpersonal relationship is a relationship where there is the attitude of support. The formulation of a concept based on the work of Jack Gibb. Open communication and empathic cannot take place in an environment that does not support. We showed the attitude to be supported by descriptive, not evaluative, spontaneous, non-strategic, and provisional, not very confident. 3.5 Positive attitude (positiveness) We communicate a positive attitude in interpersonal communication with at least two ways: express a positive attitude, and positively encourages people to interact with our friends. A positive attitude based on at least two aspects of interpersonal communication. First, interpersonal communication, if someone has developed a positive attitude toward themselves. Second, positive feelings to the situation of communication in general is very important for effective interaction. Nothing is more fun than to communicate with people who do not enjoy the interaction or does not react favorably to the situation or environment interactions. 4.0 Small Group Communication Small groups can as any collection of individuals who touch each other for a particular purpose and have a degree of organization among them. Most researchers define a small group should be composed of at least three members and no more than twelve or fifteen members. If a member of a group that fewer than 3,easy to apply and when a member of more than 12 people were the group will have trouble. In small groups, each group member must be free to interact and be open to all members of the group. Each team member must have a purpose or a common goal and they should work together to achieve that goal. 4.1 Culture The word culture is the result of combining the words Budhi and power. The word Budhi is borrowed from the Sanskrit language mediators fitness of mind and intellect, while the power is a Malay word meaning Polynesia authorized strength, power and influence. When combined the word culture is to mean power of mind, spirit or energy of moving the soul. Culture as a way of life which is made by people who are members of certain groups and include elements of social systems, organizational structures of economic, political, religious, beliefs, customs, attitudes, values, cultural tools such as those generated by community members. Generally speaking, culture is a way of life practiced by an individual or group of individuals (society). It includes various tools that are created and used, ways of thinking and beliefs passed down from generation to generation. Culture does not only refer to the heritage, ethnicity or race, but it is also determined by age, gender, age, lifestyle and economi c status. The Group is the first time in life as we join the family system, a group of friends at school, or maybe our neighbors. Most times this group provides the communication needs for affiliation (affiliation), authentication (Affirmation) and affection (affection). 4.3 Working Group This type of group on a more formal and the rewards will be received as a result of completion of a task. The group we got and learn the values and norms of behavior we are.   It a standard (standard) for us to compare ourselves. In other words, we assess our successes and failures based on results given by all members of the reference group. Reference group may be primary or secondry. Group that is accompanied by an individual. However, her participation intended to be the benchmark. Participation is simply alone. For example, individual in uniform units sometimes just to meet alone. 4.4 Gender Gender aspects are important elements in determining the value, actions and way of life. In many communities, members are given certain privileges and recognition based on gender. Thus, gender becomes a key determinant of the tasks and roles assigned. For example, in Malay society, men are given priority to be a leader or leaders, especially in families and small groups. In a small group of men usually like to dominate the group and its members, but the problems that exist in small groups are often created by men. 4.5 Practice The practice or habit is the basis of the so-called tradition. It refers to the procedure to do something that is followed by every member of the group concerned and for generations. For example, in each of the ethnic cultural groups, there are certain procedures (traditional) to celebrate births, marriages and deaths. Every human community to impose rules (taboos) to control the behavior of certain members. Taboo is actually a manifestation of what is important for each group. 5.0 Public Communication Communication is a complex process of exchanging messages through words, symbols, expressions and body language. Public communication involves the sending and receiving of messages on a large scale to and from the general public. Public communication includes mass media, public relations and public speaking, but can include any form of sending a message to a large group of people. Effective public communication is a skill that is learned and perfected over time.   Public communication is the sending and receiving of messages on a large scale that impacts groups of people. For the communication to be considered effective, the messages must be clearly and accurately sent and received with full comprehension. 5.1 Purpose The purpose of effective public communication differs based on the intention of the message. For example, a public relations representative might use mass media to repair a companys public image after an alleged scandal breaks out. In this situation, effective public communication is intended to inform the public. On the other hand, a billboards intention is to entice an audience to buy a product or service. Effective public communication is used to inform, educate, persuade and inspire the audience. 5.2 Types Effective public communication can manifest itself in different ways. Public speaking in any form is considered public communication. This can be a school assembly, a business meeting or a presidential speech at TV, radio, newspaper or any other mass-produced medium, is another type of effective public communication. 5.3 Results The result of effective public communication is the successful delivery of a message to a large group of people where each individual is impacted and moved to take action. Effective public communication is able to relate to the individual needs of the listeners while speaking to the masses. Effective public communication causes listeners to respond to the public communications message. 5.4 Considerations Effective public communication must refrain from biased words, philosophies and ideologies. For example, when the president is making a speech, his words and thoughts need to be portrayed in a universal way so that one group does not feel isolated or left out. Effective public communication keeps statements generic and neutral to gender, race and religious beliefs. 6.0 Conclusion My conclusion for Oral Communication in English: Forms, Functions, and Strategies in the Malaysian Context in short, the transmissive model is of little direct value to social science research into human communication, and its endurance in popular discussion is a real liability. Its reductive influence has implications not only for the commonsense understanding of communication in general, but also for specific forms of communication such as speaking and listening, writing and reading, watching television and so on. In education, it represents a similarly transmissive model of teaching and learning. And in perception in general, it reflects the naive realist notion that meanings exist in the world awaiting only decoding by the passive spectator. In all these contexts, such a model underestimates the creativity of the act of interpretation. Alternatives to transmissive models of communication are normally described as constructivist: such perspectives acknowledge that meanings are act ively constructed by both initiators and interpreters rather than simply transmitted. However, you will find no single, widely-accepted constructivist model of communication in a form like that of Shannon and Weavers block diagram. This is partly because those who approach communication from the constructivist perspective often reject the very idea of attempting to produce a formal model of communication. Where such models are offered, they stress the centrality of the act of making meaning and the importance of the socio-cultural context.