Marketing Essay Example | Topics and Well Written Essays - 500 words - 26

Marketing - Essay Example In the cut throat business of electronic goods, Sonic mission would be to capture the market segment that caters to the upcoming young executives who are looking for gizmos which are small enough to hold in their pockets but powerful enough to be used as computer, or phone or even as an entertainment device, as and when the need arises. Globalization has changed the dynamic of the business and today the professionals need to have all the information at their tip while following a hectic schedule. So the smaller the device which can pack such features, better are its chances of capturing this target group. PDAs from big companies like Hewlett Packard, Sony etc. have been in the market for the few years. Palm One, Blackberry etc. are PDAs that are well known. Over the years, these PDAs have evolved and new features have been incorporated. So Sonic 1000, would be competing with the companies whose PDAs, already have a market. Since the growing world economy has opened opportunities where new technology would be playing a very important role. Sonic, needs to come out with something which would be unique while having all the features of the currently popular PDAs, at no extra cost. After thorough analysis of the present market, the company proposes to give several value added services to its customers. The new Sonic 1000 would be a small hand held compact computer serving as a 3G camera phone with wi-fi features like Bluetooth, infra red technology thus facilitating easy internet connection. Sonic 1000 PDA would be equipped with a micro mini hard drive of 40 GB and USB connection that would make data handling easy, fast and efficient. 3G facility would enable video conferencing and the executives would be able to interact with their office and clients, while on the move. Looking at the vast potential for this type of gizmos, in the first year, the company proposes to sell 240,000